Sandwiched between attractive buildings and the blue waters of the Mediterranean, this idyllic promenade has excellent hotels, shops, bars and restaurants.
Walking along Passeggiata di Viareggio gives foreigners an authentic Italian experience. Not many locals speak English, so visitors should be prepared to converse using hand gestures. Take part in some of Italy’s finest traditions, such as taking a “passeggiata” (an evening stroll) down the boardwalk. Dress rather formally in order to blend in with locals and enjoy this social ritual.
Viareggio’s main attraction is the Mediterranean Sea. Currently the biggest resort town in Tuscany, Viareggio has been a destination since the 1900s, for travellers from all over the world seeking seafood, sun and shopping. On Passeggiata di Viareggio, visitors will find all these attractions in one place.
Viareggio was developed in the Italian Riviera style, which means that the promenade, which connects the bustling city to the gorgeous beach, is the focal point of the town. Visit the numerous shops and bistros that line the promenade to take in all that the passeggiata has to offer.
Admire the Liberty-style architecture that pervades the city. Italian architects favoured this style, which features airy structures and nature-inspired touches, during the art nouveau period.
Eat fresh seafood in one of many restaurants along the street and then get your towel and head to the beach. Rent a bike from one the numerous stores in town and cruise the length of the 5 kilometres (3 miles) long boardwalk. Walk through the promenade’s outdoor markets, which take place several times a week. Here you’ll find the perfect Italian gift or souvenir, such as a handmade leather purse or sandals.
Due to its Mediterranean climate, Passeggiata di Viareggio is a popular destination year-round. Towards the end of winter, hordes of people descend on the city for the Carnival of Viareggio. The carnival, which lasts for multiple weekends, has parades with extravagant floats. During this time, visitors can see shows and mingle with locals celebrating in the street.
