West End Travel Guide

Tourist Guide

West End showing a city, heritage architecture and night scenes
West End
Covent Garden Market
Covent Garden Market showing a city and street scenes as well as a couple
West End featuring central business district, shopping and street scenes

Head straight for the heart of London’s entertainment and retail district for a lively, buzzing atmosphere.

The West End is renowned for its huge choice of top-quality attractions and entertainment, and is first on the list for many visitors from all over the world.

The phrase “West End” first emerged in the 19th century to describe the high-class residences to the West of Charing Cross. Although there are no definite boundaries to this area, it is commonly understood to extend from Oxford Street down to Trafalgar Square and from Bond Street to Covent Garden, via Soho and Chinatown. In essence, the best of London’s culture and nightlife.

There really is so much to do here, whatever the time of day or night. You can head to Oxford Street, at nearly 2.5 kilometres, this is Europe’s longest shopping street. Home of Selfridges, one of London’s largest and most famous luxury department stores, you will be dazzled with the choice on offer. For up-and-coming trends, you can’t beat Newburgh Quarter. These cobbled streets to the east of the iconic Carnaby Street are home to a whole host of innovative boutiques offering unique and quirky fashion.

If there weather isn’t so good, the West End has many indoor attractions to offer. Just off Trafalgar Square, you’ll find the National Portrait Gallery. As its name suggests, it displays a collection of portraits of historic and famous British people. Admission is free, so why not pop in and see just how many faces you can recognise? Next door, the National Gallery houses a magnificent collection of art from the 13th century onwards, with many excellent temporary exhibitions.

No visit to the West End would be complete without a trip to the theatre. “Theatreland” consists of approximately forty venues, including the London Palladium, the Adelphi and the Theatre Royal, and caters for all tastes with everything from classical plays, to vibrant musicals and rip-roaring comedy. Take the History of Theatreland walking Tour for all the behind-the-scenes gossip.

It’s a good idea to schedule in your pre-theatre dinner at one of the many excellent restaurants. Or alternatively, just stop for some light refreshments and head out after the performance to make the most of the West End’s exuberant nightlife.

The West End is served by many Underground stations including Leicester Square, Piccadilly Circus and Covent Garden.


Popular places to visit

Activities


Our pick of the best West End Hotel Deals

Zedwell Piccadilly Circus

Zedwell Piccadilly Circus

3 out of 5
Great Windmill Street, London, England
The price is NZ$212 per night from 19 Oct to 20 Oct
NZ$212
19 Oct - 20 Oct
includes taxes & fees
Stay at this 3-star hotel in London. Enjoy free WiFi, a 24-hour front desk, and premium bedding. Our guests praise the helpful staff and the clean rooms in our ...
7.4/10 Good! (5,229 reviews)
"safe and the area is perfect."

Reviewed on 29 Sept 2025

Zedwell Piccadilly Circus
The Z Hotel Holborn

The Z Hotel Holborn

3 out of 5
75 Kingsway, London, England
The price is NZ$231 per night from 19 Oct to 20 Oct
NZ$231
19 Oct - 20 Oct
includes taxes & fees
Stay at this 3-star hotel in London. Enjoy free WiFi, breakfast (surcharge), and a 24-hour front desk. Popular attractions The British Museum and Russell Square ...
8.4/10 Very Good! (425 reviews)
"Great friendly staff, good location"

Reviewed on 29 Sept 2025

The Z Hotel Holborn
Radisson Blu Hotel, London Euston Square

Radisson Blu Hotel, London Euston Square

4 out of 5
130 Tottenham Court Road, London, England
The price is NZ$299 per night from 2 Nov to 3 Nov
NZ$299
2 Nov - 3 Nov
includes taxes & fees
Stay at this 4-star eco-certified hotel in London. Enjoy free WiFi, breakfast (surcharge), and 24-hour room service. Our guests praise the breakfast and the ...
8.2/10 Very Good! (2,035 reviews)
"Simple straight forward and convenient closer to Euston and Euston Square"

Reviewed on 5 Oct 2025

Radisson Blu Hotel, London Euston Square
The Z Hotel Trafalgar

The Z Hotel Trafalgar

3 out of 5
53-59 Chandos Place, London, England
The price is NZ$206 per night from 2 Nov to 3 Nov
NZ$206
2 Nov - 3 Nov
includes taxes & fees
Stay at this 3-star hotel in London. Enjoy free WiFi, breakfast (surcharge), and a 24-hour front desk. Popular attractions Trafalgar Square and Leicester Square ...
8.8/10 Excellent! (234 reviews)
"Great location. Small rooms."

Reviewed on 4 Oct 2025

The Z Hotel Trafalgar
The Z Hotel Strand

The Z Hotel Strand

3 out of 5
Heathcock Court, 415 Strand, London, England
The price is NZ$219 per night from 19 Oct to 20 Oct
NZ$219
19 Oct - 20 Oct
includes taxes & fees
Stay at this 3-star hotel in London. Enjoy free WiFi, breakfast (surcharge), and a 24-hour front desk. Popular attractions Trafalgar Square and Leicester Square ...
8.6/10 Excellent! (262 reviews)
"Great for a cost effective option in a good area. Perfect for my solo trip. Clean room and comfortable bed. Just what I was looking for."

Reviewed on 1 Oct 2025

The Z Hotel Strand
The Langham, London

The Langham, London

5 out of 5
1C Portland Place, Regent Street, London, England
Fully refundableReserve now, pay when you stay
The price is NZ$1,082 per night from 31 Oct to 1 Nov
NZ$1,082
31 Oct - 1 Nov
includes taxes & fees
Stay at this 5-star luxury hotel in London. Enjoy free WiFi, a full-service spa, and 2 bars/lounges. Our guests praise the helpful staff in our reviews. Popular ...
9.4/10 Exceptional! (1,001 reviews)
"Top Class"

Reviewed on 29 Sept 2025

The Langham, London
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Other neighbourhoods around West End

Mayfair

Mayfair

Travellers love Mayfair for its popular shops, and you can see more of London by jumping on the metro at Bond Street Underground Station or Bond Street (Elizabeth Line) Station. You might spend time checking out top sights like Oxford Street and Bond Street.

Mayfair
Soho

Soho

Soho is beloved for its fantastic nightlife. Take some time to explore sights in the area like Oxford Street and Soho Square.

Soho
Pollock\'s Toy Museum showing street scenes as well as an individual female

Fitzrovia

Gourmet restaurants great entertainment and top sights from Oxford Street to Tottenham Court Road – discover Fitzrovia, a destination also famous for its shopping.

Fitzrovia
Default Image

Marylebone

4.5/5(5 area reviews)

Marylebone is highly notable for its popular shops, and you might want to visit top sights like Oxford Street and Madame Tussauds Wax Museum. See more of London by jumping on the metro at Baker Street Station or Marylebone Underground Station.

Marylebone
Bloomsbury featuring street scenes and heritage architecture

Bloomsbury

4.5/5(209 area reviews)

Known for its fascinating museums and popular shops, there's plenty to explore in Bloomsbury. Check out top attractions like The British Museum and Russell Square, and jump on the metro at Euston Square Underground Station or Russell Square Underground Station to see more of the city.

Bloomsbury
Admiralty Arch showing heritage architecture

St James

St James is popular for its abundant dining options, and if you're looking for more to see and do, you might think about a trip to Piccadilly Circus or St. James's Square.

St James


West End Travel Guide

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