West End Travel Guide

Tourist Guide

West End showing a city, heritage architecture and night scenes
West End showing a city, heritage architecture and night scenes
West End which includes a city, street scenes and signage
Covent Garden Market
Covent Garden Market showing a city and street scenes as well as a couple

Head straight for the heart of London’s entertainment and retail district for a lively, buzzing atmosphere.

The West End is renowned for its huge choice of top-quality attractions and entertainment, and is first on the list for many visitors from all over the world.

The phrase “West End” first emerged in the 19th century to describe the high-class residences to the West of Charing Cross. Although there are no definite boundaries to this area, it is commonly understood to extend from Oxford Street down to Trafalgar Square and from Bond Street to Covent Garden, via Soho and Chinatown. In essence, the best of London’s culture and nightlife.

There really is so much to do here, whatever the time of day or night. You can head to Oxford Street, at nearly 2.5 kilometres, this is Europe’s longest shopping street. Home of Selfridges, one of London’s largest and most famous luxury department stores, you will be dazzled with the choice on offer. For up-and-coming trends, you can’t beat Newburgh Quarter. These cobbled streets to the east of the iconic Carnaby Street are home to a whole host of innovative boutiques offering unique and quirky fashion.

If there weather isn’t so good, the West End has many indoor attractions to offer. Just off Trafalgar Square, you’ll find the National Portrait Gallery. As its name suggests, it displays a collection of portraits of historic and famous British people. Admission is free, so why not pop in and see just how many faces you can recognise? Next door, the National Gallery houses a magnificent collection of art from the 13th century onwards, with many excellent temporary exhibitions.

No visit to the West End would be complete without a trip to the theatre. “Theatreland” consists of approximately forty venues, including the London Palladium, the Adelphi and the Theatre Royal, and caters for all tastes with everything from classical plays, to vibrant musicals and rip-roaring comedy. Take the History of Theatreland walking Tour for all the behind-the-scenes gossip.

It’s a good idea to schedule in your pre-theatre dinner at one of the many excellent restaurants. Or alternatively, just stop for some light refreshments and head out after the performance to make the most of the West End’s exuberant nightlife.

The West End is served by many Underground stations including Leicester Square, Piccadilly Circus and Covent Garden.


Popular places to visit

Activities


Our pick of the best West End Hotel Deals

Zedwell Piccadilly Circus

Zedwell Piccadilly Circus

3 out of 5
Great Windmill Street London England
The price is NZ$203 per night from 1 Mar to 2 Mar
NZ$203
1 Mar - 2 Mar
includes taxes & fees
Stay at this hotel in London. Enjoy free Wi-Fi, a 24-hour front desk and premium bedding. Our guests praise the helpful staff and the clean rooms in their reviews. ...
7.6/10 Good! (5,547 reviews)
Great location, quiet room. Mattress too soft for our liking, otherwise a comfortable stay

Reviewed on 23 Feb 2026

Zedwell Piccadilly Circus
Nobu London Portman Square

Nobu London Portman Square

5 out of 5
22 Portman Square London England
The price is NZ$678 per night from 23 Mar to 24 Mar
NZ$678
23 Mar - 24 Mar
includes taxes & fees
Stay at this luxury hotel in London. Enjoy free Wi-Fi, a full-service spa and 2 restaurants. Our guests praise the helpful staff in their reviews. Popular attractions ...
9/10 Wonderful! (451 reviews)
.

Reviewed on 17 Feb 2026

Nobu London Portman Square
The Langham, London

The Langham, London

5 out of 5
1C Portland Place London England
The price is NZ$1,055 per night from 1 Mar to 2 Mar
NZ$1,055
1 Mar - 2 Mar
includes taxes & fees
Stay at this luxury hotel in London. Enjoy free Wi-Fi, a full-service spa and 2 bars/lounges. Our guests praise the helpful staff in their reviews. Popular attractions ...
9.6/10 Exceptional! (1,004 reviews)
Beautiful crisp sheets

Reviewed on 18 Feb 2026

The Langham, London
Radisson Blu Hotel, London Euston Square

Radisson Blu Hotel, London Euston Square

4 out of 5
130 Tottenham Court Road London England
The price is NZ$325 per night from 8 Mar to 9 Mar
NZ$325
8 Mar - 9 Mar
includes taxes & fees
Stay at this business-friendly hotel in London. Enjoy free Wi-Fi, breakfast (surcharge) and 24-hour room service. Our guests praise the breakfast and the helpful ...
8.4/10 Very Good! (2,272 reviews)
Staff friendly, accommodating and lovely breakfast fully recommended

Reviewed on 23 Feb 2026

Radisson Blu Hotel, London Euston Square
The Marble Arch Hotel, by Thistle

The Marble Arch Hotel, by Thistle

4 out of 5
Bryanston Street London England
The price is NZ$363 per night from 2 Mar to 3 Mar
NZ$363
2 Mar - 3 Mar
includes taxes & fees
Stay at this business-friendly hotel in London. Enjoy free Wi-Fi, breakfast (surcharge) and room service. Our guests praise the breakfast and the helpful staff ...
8.2/10 Very Good! (1,809 reviews)
Convenience, Professionalism and Customer Service Oriented. I’ll BE BACK!

Reviewed on 23 Feb 2026

The Marble Arch Hotel, by Thistle
The Cumberland, London

The Cumberland, London

4.5 out of 5
1 Great Cumberland Place London England
The price is NZ$298 per night from 26 Feb to 27 Feb
NZ$298
26 Feb - 27 Feb
includes taxes & fees
Stay at this business-friendly hotel in London. Enjoy free Wi-Fi, breakfast (surcharge) and a 24-hour front desk. Our guests praise the breakfast and the helpful ...
8.6/10 Excellent! (1,573 reviews)
Very clean rooms and common areas. Helpful staff. Great bar

Reviewed on 23 Feb 2026

The Cumberland, London
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

The Annual Holiday Sale

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Other neighbourhoods around West End

Mayfair

Mayfair

Travellers love Mayfair for its popular shops, and you can see more of London by jumping on the metro at Bond Street Underground Station or Bond Street (Elizabeth Line) Station. You might spend time checking out top sights like Oxford Street and Bond Street.

Mayfair
Soho

Soho

Soho is beloved for its fantastic nightlife. Take some time to explore sights in the area like Oxford Street and Soho Square.

Soho
Fitzrovia

Fitzrovia

Gourmet restaurants great entertainment and top sights from Oxford Street to Tottenham Court Road – discover Fitzrovia, a destination also famous for its shopping.

Fitzrovia
Marylebone High Street which includes street scenes and autumn leaves

Marylebone

4.5/5(5 area reviews)

Marylebone is highly notable for its popular shops, and you might want to visit top sights like Oxford Street and Madame Tussauds Wax Museum. See more of London by jumping on the metro at Baker Street Station or Marylebone Underground Station.

Marylebone
Bloomsbury featuring street scenes and heritage architecture

Bloomsbury

4.5/5(209 area reviews)

Known for its fascinating museums and popular shops, there's plenty to explore in Bloomsbury. Check out top attractions like The British Museum and Oxford Street, and jump on the metro at Euston Square Underground Station or Russell Square Underground Station to see more of the city.

Bloomsbury
Carnaby Street featuring a square or plaza as well as a large group of people

London City Centre

4.5/5(2 area reviews)

Known for its fascinating museums, stunning river views and acclaimed art galleries, there's plenty to explore in London City Centre. Top attractions like Piccadilly Circus and Big Ben are major draws. Catch the metro at Charing Cross Underground Station or Leicester Square Underground Station to see more of the city.

London City Centre


West End Travel Guide

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