West End Travel Guide

Tourist Guide

A busy street with a red double-decker bus, cars, and pedestrians. Flags of various countries are hanging above the street.
A bustling street with a 'Welcome to Carnaby Street' sign arching over the crowd.
A covered pedestrian walkway with columns, shops, and a cobblestone street.
A cobblestone street lined with historic buildings and trees.
The Hippodrome Casino, a large building with ornate architecture and a prominent sign.

Head straight for the heart of London’s entertainment and retail district for a lively, buzzing atmosphere.

The West End is renowned for its huge choice of top-quality attractions and entertainment, and is first on the list for many visitors from all over the world.

The phrase “West End” first emerged in the 19th century to describe the high-class residences to the West of Charing Cross. Although there are no definite boundaries to this area, it is commonly understood to extend from Oxford Street down to Trafalgar Square and from Bond Street to Covent Garden, via Soho and Chinatown. In essence, the best of London’s culture and nightlife.

There really is so much to do here, whatever the time of day or night. You can head to Oxford Street, at nearly 2.5 kilometres, this is Europe’s longest shopping street. Home of Selfridges, one of London’s largest and most famous luxury department stores, you will be dazzled with the choice on offer. For up-and-coming trends, you can’t beat Newburgh Quarter. These cobbled streets to the east of the iconic Carnaby Street are home to a whole host of innovative boutiques offering unique and quirky fashion.

If there weather isn’t so good, the West End has many indoor attractions to offer. Just off Trafalgar Square, you’ll find the National Portrait Gallery. As its name suggests, it displays a collection of portraits of historic and famous British people. Admission is free, so why not pop in and see just how many faces you can recognise? Next door, the National Gallery houses a magnificent collection of art from the 13th century onwards, with many excellent temporary exhibitions.

No visit to the West End would be complete without a trip to the theatre. “Theatreland” consists of approximately forty venues, including the London Palladium, the Adelphi and the Theatre Royal, and caters for all tastes with everything from classical plays, to vibrant musicals and rip-roaring comedy. Take the History of Theatreland walking Tour for all the behind-the-scenes gossip.

It’s a good idea to schedule in your pre-theatre dinner at one of the many excellent restaurants. Or alternatively, just stop for some light refreshments and head out after the performance to make the most of the West End’s exuberant nightlife.

The West End is served by many Underground stations including Leicester Square, Piccadilly Circus and Covent Garden.


Stay near popular West End attractions

Activities


Our pick of the best West End Hotel Deals

Otherwander Soho Pod Hotel

Otherwander Soho Pod Hotel

2 out of 5
91-92 Dean Street London England
The price is NZ$188 per night from 26 July to 27 July
NZ$188
26 July - 27 July
includes taxes & fees
Stay at this hotel in London. Enjoy free Wi-Fi, rainfall showerheads and climate control. Popular attractions Leicester Square and Piccadilly Circus are located ...
8.8/10 Excellent! (140 reviews)
"Can’t beat the location. Amenities are clean and overall my new fav place to stay in London."

Reviewed on 10 July 2026

Otherwander Soho Pod Hotel
Zedwell Piccadilly Circus

Zedwell Piccadilly Circus

3 out of 5
Great Windmill Street London England
The price is NZ$210 per night from 26 July to 27 July
NZ$210
26 July - 27 July
includes taxes & fees
Stay at this hotel in London. Enjoy free Wi-Fi, a 24-hour front desk and premium bedding. Our guests praise the helpful staff and the clean rooms in their reviews. ...
7.6/10 Good! (5,906 reviews)
"This hotel has a great location, but expect the bare minimum."

Reviewed on 10 July 2026

Zedwell Piccadilly Circus
The Cumberland, London

The Cumberland, London

4.5 out of 5
The Cumberland, Great Cumberland Place London England
The price is NZ$377 per night from 9 Aug to 10 Aug
NZ$377
9 Aug - 10 Aug
includes taxes & fees
Stay at this luxury hotel in London. Enjoy free Wi-Fi, 2 restaurants and breakfast (surcharge). Our guests praise the breakfast and the helpful staff in their ...
8.8/10 Excellent! (2,010 reviews)
"Amazing hotel very good location"

Reviewed on 7 July 2026

The Cumberland, London
 STG Hotel London Oxford Street

STG Hotel London Oxford Street

3 out of 5
Bedford Avenue London England
The price is NZ$182 per night from 9 Aug to 10 Aug
NZ$182
9 Aug - 10 Aug
includes taxes & fees
Stay at this hotel in London. Enjoy free Wi-Fi, 2 restaurants and breakfast (surcharge). Our guests praise the breakfast and the helpful staff in their reviews. ...
7.6/10 Good! (3,909 reviews)
"Room itself was a little tired and the air con was very loud, but for a budget was perfect for what we needed. The hotel staff were excellent, lobby etc was really nice and well refurbished, 24 hour bar and restaurant excellent and an amazing location. Happy was value for money."

Reviewed on 10 July 2026

STG Hotel London Oxford Street
The Marble Arch Hotel, by Thistle

The Marble Arch Hotel, by Thistle

4 out of 5
Bryanston Street London England
The price is NZ$568 per night from 17 July to 18 July
NZ$568
17 July - 18 July
includes taxes & fees
Stay at this business-friendly hotel in London. Enjoy free Wi-Fi, breakfast (surcharge) and room service. Our guests praise the breakfast and the helpful staff ...
8.4/10 Very good! (2,156 reviews)
"Very pleasant stay. Staff were especially helpful."

Reviewed on 9 July 2026

The Marble Arch Hotel, by Thistle
The Langham, London

The Langham, London

5 out of 5
1C Portland Place London England
The price is NZ$1,048 per night from 5 Aug to 6 Aug
NZ$1,048
5 Aug - 6 Aug
includes taxes & fees
Stay at this luxury hotel in London. Enjoy free Wi-Fi, a full-service spa and 2 bars/lounges. Our guests praise the helpful staff in their reviews. Popular attractions ...
9.6/10 Exceptional! (1,011 reviews)
"The neighborhood is greta , the hotel magnificent"

Reviewed on 9 July 2026

The Langham, London
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Our guide on where to stay in West End

Find the best West End areas for the activities you enjoy most. Learn more about West End
Learn more about West End

Canary Wharf

Canary Wharf is highly notable for its fantastic nightlife, and you might want to visit top sights like Crossrail Place Roof Garden and Museum of London Docklands. See more of London by jumping on the metro at Heron Quays DLR Station or Canary Wharf Underground Station.

London City Centre

Known for its fascinating museums, stunning river views and acclaimed art galleries, there's plenty to explore in London City Centre. Top attractions like Trafalgar Square and Piccadilly Circus are major draws. Catch the metro at Charing Cross Underground Station or Leicester Square Underground Station to see more of the city.

Covent Garden

The lively bars and colourful gardens are just a few top-rate features of the neighbourhood. Make a stop by Covent Garden Market or London Transport Museum while you're visiting, and jump aboard the metro at Covent Garden Underground Station to get around town.

City of Westminster

Big Ben and Trafalgar Square are a few top attractions in City of Westminster. Hop around the city on the metro at St. James's Park Underground Station or Victoria Underground Station and check out the area's fascinating museums, popular shops and acclaimed art galleries.

The City of London

The City of London is highly notable for its stunning cathedral, and you might want to visit top sights like St. Paul's Cathedral and London Guildhall. See more of London by jumping on the metro at Bank Underground Station or St. Paul's Underground Station.



West End Travel Guide

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