West End Travel Guide

Tourist Guide

A busy street with a red double-decker bus, cars, and pedestrians. Flags of various countries are hanging above the street.
A bustling street with a 'Welcome to Carnaby Street' sign arching over the crowd.
A covered pedestrian walkway with columns, shops, and a cobblestone street.
A cobblestone street lined with historic buildings and trees.
The Hippodrome Casino, a large building with ornate architecture and a prominent sign.

Head straight for the heart of London’s entertainment and retail district for a lively, buzzing atmosphere.

The West End is renowned for its huge choice of top-quality attractions and entertainment, and is first on the list for many visitors from all over the world.

The phrase “West End” first emerged in the 19th century to describe the high-class residences to the West of Charing Cross. Although there are no definite boundaries to this area, it is commonly understood to extend from Oxford Street down to Trafalgar Square and from Bond Street to Covent Garden, via Soho and Chinatown. In essence, the best of London’s culture and nightlife.

There really is so much to do here, whatever the time of day or night. You can head to Oxford Street, at nearly 2.5 kilometres, this is Europe’s longest shopping street. Home of Selfridges, one of London’s largest and most famous luxury department stores, you will be dazzled with the choice on offer. For up-and-coming trends, you can’t beat Newburgh Quarter. These cobbled streets to the east of the iconic Carnaby Street are home to a whole host of innovative boutiques offering unique and quirky fashion.

If there weather isn’t so good, the West End has many indoor attractions to offer. Just off Trafalgar Square, you’ll find the National Portrait Gallery. As its name suggests, it displays a collection of portraits of historic and famous British people. Admission is free, so why not pop in and see just how many faces you can recognise? Next door, the National Gallery houses a magnificent collection of art from the 13th century onwards, with many excellent temporary exhibitions.

No visit to the West End would be complete without a trip to the theatre. “Theatreland” consists of approximately forty venues, including the London Palladium, the Adelphi and the Theatre Royal, and caters for all tastes with everything from classical plays, to vibrant musicals and rip-roaring comedy. Take the History of Theatreland walking Tour for all the behind-the-scenes gossip.

It’s a good idea to schedule in your pre-theatre dinner at one of the many excellent restaurants. Or alternatively, just stop for some light refreshments and head out after the performance to make the most of the West End’s exuberant nightlife.

The West End is served by many Underground stations including Leicester Square, Piccadilly Circus and Covent Garden.


Stay near popular West End attractions

Activities


Our pick of the best West End Hotel Deals

Zedwell Piccadilly Circus

Zedwell Piccadilly Circus

3 out of 5
Great Windmill Street London England
The price is NZ$201 per night from 11 Oct to 12 Oct
NZ$201
11 Oct - 12 Oct
includes taxes & fees
Stay at this hotel in London. Enjoy free Wi-Fi, a 24-hour front desk and premium bedding. Our guests praise the helpful staff and the clean rooms in their reviews. ...
7.6/10 Good! (6,014 reviews)
"Clean and comfortable room. Excellent location. Meet my expectations."

Reviewed on 8 Oct 2026

Zedwell Piccadilly Circus
Otherwander Soho Pod Hotel (ADULTS ONLY)

Otherwander Soho Pod Hotel (ADULTS ONLY)

2 out of 5
91-92 Dean Street London England
The price is NZ$136 per night from 12 Oct to 13 Oct
NZ$136
12 Oct - 13 Oct
includes taxes & fees
Stay at this hotel in London. Enjoy free Wi-Fi, rainfall showerheads and slippers. Popular attractions Leicester Square and Piccadilly Circus are located ...
Otherwander Soho Pod Hotel (ADULTS ONLY)
 STG Hotel London Oxford Street

STG Hotel London Oxford Street

3 out of 5
Bedford Avenue London England
The price is NZ$236 per night from 11 Oct to 12 Oct
NZ$236
11 Oct - 12 Oct
includes taxes & fees
Stay at this hotel in London. Enjoy free Wi-Fi, 2 restaurants and breakfast (surcharge). Our guests praise the breakfast and the helpful staff in their reviews. ...
7.4/10 Good! (4,170 reviews)
"Amazing location, on the shower box there was no place to put anything. ( soap for example ) the elevators most of the time very crowded. I got an early check in. But when it was check in time. It had huge lines, TV remote wasn’t working properly. Only turnê on and off. Couldn’t change channel, breakfast ..."

Reviewed on 8 Oct 2026

STG Hotel London Oxford Street
The Cumberland, London

The Cumberland, London

4.5 out of 5
The Cumberland, Great Cumberland Place London England
The price is NZ$432 per night from 25 Oct to 26 Oct
NZ$432
25 Oct - 26 Oct
includes taxes & fees
Stay at this luxury hotel in London. Enjoy free Wi-Fi, 2 restaurants and breakfast (surcharge). Our guests praise the breakfast and the helpful staff in their ...
8.8/10 Excellent! (2,254 reviews)
"The hotel I’ve stayed on numerous occasions has the benefit of location. But it’s large and poorly run. Tried to get them to answer the phone from my room for over an hour so “Star Service” has an ironic name. Check-in is usually clunky and upgrades are dodgy in my opinion. has a lively lobby now ..."

Reviewed on 8 Oct 2026

The Cumberland, London
Moxy London Piccadilly Circus

Moxy London Piccadilly Circus

3 out of 5
1 Jermyn Street London England
The price is NZ$304 per night from 18 Oct to 19 Oct
NZ$304
18 Oct - 19 Oct
includes taxes & fees
Stay at this hotel in London. Enjoy free Wi-Fi, breakfast (surcharge) and a 24-hour front desk. Popular attractions Piccadilly Circus and Leicester Square are ...
Moxy London Piccadilly Circus
Nobu London Portman Square

Nobu London Portman Square

5 out of 5
22 Portman Square London England
The price is NZ$728 per night from 1 Nov to 2 Nov
NZ$728
1 Nov - 2 Nov
includes taxes & fees
Stay at this luxury hotel in London. Enjoy free Wi-Fi, a full-service spa and 2 restaurants. Our guests praise the helpful staff in their reviews. Popular attractions ...
9/10 Wonderful! (624 reviews)
"booked 2 rooms at Nobu Portman Square, primarily for the location. And on location it delivers in trumps. Easy walkability to shops and restaurants with delightful Marylebone at your front door. The rooms are so comfortable and immaculate. If you stay more than 3 days I’d opt for larger than a standard ..."

Reviewed on 5 Oct 2026

Nobu London Portman Square
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Our guide on where to stay in West End

Find the best West End areas for the activities you enjoy most. Learn more about West End
Learn more about West End

London City Centre

Known for its fascinating museums, stunning river views and acclaimed art galleries, there's plenty to explore in London City Centre. Top attractions like Trafalgar Square and Piccadilly Circus are major draws. Catch the metro at Charing Cross Underground Station or Leicester Square Underground Station to see more of the city.

Covent Garden

The lively bars and colourful gardens are just a few top-rate features of the neighbourhood. Make a stop by Covent Garden Market or London Transport Museum while you're visiting, and jump aboard the metro at Covent Garden Underground Station to get around town.

City of Westminster

Big Ben and Trafalgar Square are a few top attractions in City of Westminster. Hop around the city on the metro at St. James's Park Underground Station or Victoria Underground Station and check out the area's fascinating museums, popular shops and acclaimed art galleries.

Soho

Soho is beloved for its fantastic nightlife. Take some time to explore sights in the area like Oxford Street and Soho Theatre.

Mayfair

Travellers love Mayfair for its popular shops, and you can see more of London by jumping on the metro at Bond Street Underground Station or Bond Street (Elizabeth Line) Station. You might spend time checking out top sights like Oxford Street and Sotheby’s.



West End Travel Guide

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