West End Travel Guide

Tourist Guide

West End showing a city, heritage architecture and night scenes
West End
Covent Garden Market
Covent Garden Market showing a city and street scenes as well as a couple
West End featuring central business district, shopping and street scenes

Head straight for the heart of London’s entertainment and retail district for a lively, buzzing atmosphere.

The West End is renowned for its huge choice of top-quality attractions and entertainment, and is first on the list for many visitors from all over the world.

The phrase “West End” first emerged in the 19th century to describe the high-class residences to the West of Charing Cross. Although there are no definite boundaries to this area, it is commonly understood to extend from Oxford Street down to Trafalgar Square and from Bond Street to Covent Garden, via Soho and Chinatown. In essence, the best of London’s culture and nightlife.

There really is so much to do here, whatever the time of day or night. You can head to Oxford Street, at nearly 2.5 kilometres, this is Europe’s longest shopping street. Home of Selfridges, one of London’s largest and most famous luxury department stores, you will be dazzled with the choice on offer. For up-and-coming trends, you can’t beat Newburgh Quarter. These cobbled streets to the east of the iconic Carnaby Street are home to a whole host of innovative boutiques offering unique and quirky fashion.

If there weather isn’t so good, the West End has many indoor attractions to offer. Just off Trafalgar Square, you’ll find the National Portrait Gallery. As its name suggests, it displays a collection of portraits of historic and famous British people. Admission is free, so why not pop in and see just how many faces you can recognise? Next door, the National Gallery houses a magnificent collection of art from the 13th century onwards, with many excellent temporary exhibitions.

No visit to the West End would be complete without a trip to the theatre. “Theatreland” consists of approximately forty venues, including the London Palladium, the Adelphi and the Theatre Royal, and caters for all tastes with everything from classical plays, to vibrant musicals and rip-roaring comedy. Take the History of Theatreland walking Tour for all the behind-the-scenes gossip.

It’s a good idea to schedule in your pre-theatre dinner at one of the many excellent restaurants. Or alternatively, just stop for some light refreshments and head out after the performance to make the most of the West End’s exuberant nightlife.

The West End is served by many Underground stations including Leicester Square, Piccadilly Circus and Covent Garden.


Popular places to visit

Activities


Our pick of the best West End Hotel Deals

Zedwell Piccadilly Circus

Zedwell Piccadilly Circus

3 out of 5
Great Windmill Street, London, England
The price is NZ$383 per night from 9 Aug to 10 Aug
NZ$383
9 Aug - 10 Aug
includes taxes & fees
Stay at this 3-star hotel in London. Enjoy free WiFi, a 24-hour front desk, and premium bedding. Our guests praise the helpful staff and the clean rooms in our ...
7.4/10 Good! (4,995 reviews)
"Everything and specially the location"

Reviewed on 24 Jul. 2025

Zedwell Piccadilly Circus
The Z Hotel Holborn

The Z Hotel Holborn

3 out of 5
75 Kingsway, London, England
The price is NZ$190 per night from 24 Aug to 25 Aug
NZ$190
24 Aug - 25 Aug
includes taxes & fees
Stay at this 3-star hotel in London. Enjoy free WiFi, breakfast (surcharge), and a 24-hour front desk. Popular attractions The British Museum and Leicester Square ...
8.4/10 Very Good! (243 reviews)
"Nice hotel, only thing was the room was super tiny and the shower was right next to the bed and leaked out to the bedroom"

Reviewed on 20 Jul. 2025

The Z Hotel Holborn
The Cumberland, London

The Cumberland, London

4.5 out of 5
1 Great Cumberland Place, London, England
The price is NZ$513 per night from 27 July to 28 July
NZ$513
27 July - 28 July
includes taxes & fees
Book a stay at this business-friendly hotel in London. Enjoy free WiFi, breakfast (surcharge), and a 24-hour front desk. Our guests praise the breakfast and ...
8.6/10 Excellent! (1,204 reviews)
"The greeting and welcoming to the hotel could be improved on. I think by always having staff at the front just to help guide guest and be a warm face. I loved my time there and outside of that everything was lovely."

Reviewed on 22 Jul. 2025

The Cumberland, London
The Marble Arch Hotel, by Thistle

The Marble Arch Hotel, by Thistle

4 out of 5
Bryanston Street, Marble Arch, London, England
The price is NZ$542 per night from 24 Aug to 25 Aug
NZ$542
24 Aug - 25 Aug
includes taxes & fees
Book a stay at this business-friendly hotel in London. Enjoy free WiFi, breakfast (surcharge), and room service. Our guests praise the breakfast and the helpful ...
8.2/10 Very Good! (1,584 reviews)
"Great room suze"

Reviewed on 22 Jul. 2025

The Marble Arch Hotel, by Thistle
Radisson Blu Hotel, London Euston Square

Radisson Blu Hotel, London Euston Square

4 out of 5
130 Tottenham Court Road, London, England
The price is NZ$287 per night from 25 Aug to 26 Aug
NZ$287
25 Aug - 26 Aug
includes taxes & fees
Stay at this 4-star eco-certified hotel in London. Enjoy free WiFi, breakfast (surcharge), and 24-hour room service. Our guests praise the breakfast and the ...
8.2/10 Very Good! (1,864 reviews)
Great service
"Great and friendly service. Clean room."

Reviewed on 22 Jul. 2025

Radisson Blu Hotel, London Euston Square
Middle Eight - Covent Garden - Preferred Hotels and Resorts

Middle Eight - Covent Garden - Preferred Hotels and Resorts

5 out of 5
66 Great Queen St, Covent Garden, London, England
The price is NZ$854 per night from 26 July to 27 July
NZ$854
26 July - 27 July
includes taxes & fees
Stay at this 5-star luxury hotel in London. Enjoy free WiFi, breakfast (surcharge), and a fitness center. Our guests praise the bar and the helpful staff in ...
9.2/10 Wonderful! (1,302 reviews)
"Great location. Staff attentive and engaging. Rooms a little on the small side but well appointed."

Reviewed on 22 Jul. 2025

Middle Eight - Covent Garden - Preferred Hotels and Resorts
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Other neighbourhoods around West End

Mayfair

Mayfair

Travellers love Mayfair for its popular shops, and you can see more of London by jumping on the metro at Bond Street Underground Station or Bond Street (Elizabeth Line) Station. You might spend time checking out top sights like Oxford Street and Bond Street.

Mayfair
Soho

Soho

Soho is beloved for its fantastic nightlife. Take some time to explore sights in the area like Oxford Street and Soho Square.

Soho
Default Image

Marylebone

4.5/5(5 area reviews)

Marylebone is highly notable for its popular shops, and you might want to visit top sights like Oxford Street and Madame Tussauds Wax Museum. See more of London by jumping on the metro at Baker Street Station or Marylebone Underground Station.

Marylebone
Bloomsbury featuring street scenes and heritage architecture

Bloomsbury

4.5/5(209 area reviews)

Known for its fascinating museums and popular shops, there's plenty to explore in Bloomsbury. Check out top attractions like The British Museum and Russell Square, and jump on the metro at Euston Square Underground Station or Russell Square Underground Station to see more of the city.

Bloomsbury
Default Image

London City Centre

4.5/5(2 area reviews)

Known for its fascinating museums, stunning river views and acclaimed art galleries, there's plenty to explore in London City Centre. Top attractions like Trafalgar Square and Piccadilly Circus are major draws. Catch the metro at Charing Cross Underground Station or Leicester Square Underground Station to see more of the city.

London City Centre
London which includes markets, heritage elements and signage

Covent Garden

The lively bars and colourful gardens are just a few top-rate features of the neighbourhood. Make a stop by Covent Garden Market or Royal Opera House while you're visiting, and jump aboard the metro at Covent Garden Underground Station to get around town.

Covent Garden


West End Travel Guide

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