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The best area to stay in Jurmala is Majori, which is considered the heart of the resort city.


Majori is the main pedestrian street, Jomas Street, runs through it, offering a wide selection of restaurants, cafes, and boutiques. It's also home to the Jurmala Cultural Centre and the iconic Globe monument. The beach in Majori is well-maintained and easily accessible, making it a central point for both relaxation and activities.


Couples looking for a refined beach holiday will find Majori particularly appealing. The area provides direct access to the expansive white sand beach, superb for leisurely strolls or simply enjoying the Baltic Sea. Evenings can be spent dining at one of the many quality restaurants along Jomas Street or enjoying a cultural event.


For those seeking a more tranquil and residential experience, Dzintari, just to the east of Majori, is an excellent alternative. It's home to the Dzintari Forest Park, a beautiful green space with walking trails and a viewing tower, and the famous Dzintari Concert Hall. While still centrally located, it offers a calmer pace, ideal for families.


Families will appreciate Dzintari for its peaceful environment and direct access to the forest park, which provides plenty of space for children to play.

Two of the best hotels in Jurmala that receive consistently high recommendations from travellers are the Baltic Beach Hotel & SPA and Aparthotel Wooden Villa.


The Baltic Beach Hotel & SPA, with an 8.4 rating, offers a luxurious experience with a private beach, a poolside bar, and a selection of restaurants, including beachfront and ocean view dining. Guests appreciate the 24-hour room service, premium bedding, and amenities like a Turkish bath. It is conveniently located near Jurmala Beach, Dzintari Forest Park, and Jomas Street. Guests frequently praise the friendly and helpful staff and the nice breakfast.


Another highly recommended option is the Aparthotel Wooden Villa, which has an exceptional 10.0 rating. This hotel provides comfortable accommodation with premium bedding and air conditioning. It is situated close to Jurmala Beach, Dzintari Forest Park, and Jomas Street. Travellers often highlight the helpful staff.

For families travelling to Jurmala, several highly-rated hotels offer excellent amenities for guests of all ages, including the SemaraH Hotel Lielupe SPA & Conferences, the Villa Joma Hotel, and the KURSHI Hotel & SPA.


The SemaraH Hotel Lielupe SPA & Conferences, rated 8.8, is a wonderful choice for families. It features a children's pool and a free children's club, along with supervised childcare. Guests can also benefit from complimentary cribs and the availability of sofa beds and rollaway extra beds for added sleeping arrangements. It is conveniently located 1.3 km from Livu Akvaparks.


Another excellent option is the Villa Joma Hotel, which boasts an impressive 9.4 rating. This hotel provides a playground for children and offers kids' meals, ensuring little ones are well catered for. Free WiFi and complimentary self-parking add to the convenience, and an airport shuttle is available 24 hours a day. It is located 0.4 km from Dzintari Forest Park.


The KURSHI Hotel & SPA, with an 8.8 rating, is also highly recommended. Families will appreciate the toys provided for children, a playground, and the option of cribs and sofa beds. Guests consistently praise the great and delicious complimentary buffet breakfast, and the hotel's central location.


Finally, the Hotel Jurmala Spa & Conference Center, rated 8.4, is another strong contender. It offers a children's pool and a playground, along with complimentary cribs and rollaway extra beds. Guests can also enjoy a free buffet breakfast. The hotel is praised for its fantastic location close to the beach, its spacious and clean rooms, great food, and extremely courteous staff. It is 0.4 km from Majori Ice Skating Hall. Find more child-friendly accommodations in Jurmala

For hotels in Jurmala, consider the Baltic Beach Hotel & SPA and the Aparthotel Wooden Villa.


The Baltic Beach Hotel & SPA, with a rating of 8.4, offers a range of luxurious amenities including a poolside bar, beachfront restaurant, and rooms with stunning sea views. Guests can enjoy premium bedding, 24-hour room service, and a Turkish bath or hammam. It is conveniently located near Jomas Street and Art Studio 'Inner Light'.


Another excellent option is the Aparthotel Wooden Villa, which boasts an exceptional 10.0 rating. This hotel provides air-conditioned rooms with premium bedding, ensuring a comfortable stay. It is situated close to Dzintari Forest Park and Jomas Street. Find more luxury hotels in Jurmala

For an excellent spa experience in Jurmala, consider the Baltic Beach Hotel & SPA, Hotel Jurmala Spa & Conference Center, or KURSHI Hotel & SPA.


The Baltic Beach Hotel & SPA, rated 8.4, offers a range of treatments including sports massages, hydrotherapy, Ayurvedic treatments, and hot stone massages. You can also enjoy a Turkish bath or hammam, detoxification wraps, and aromatherapy. The hotel is conveniently located just 0.4 km from Jomas Street.


Another highly-rated option is the Hotel Jurmala Spa & Conference Center, which also has an 8.4 rating. This hotel provides a full-service spa with body treatments, hot stone massages, body scrubs, and facial treatments. It is exceptionally well-situated, right on Jomas Street. Guests frequently highlight its fantastic location close to the beach, spacious and clean rooms, great food, and extremely courteous staff.


The KURSHI Hotel & SPA, with an impressive 8.8 rating, also offers a wide array of spa services including massages, manicures and pedicures, deep tissue massages, and a Turkish bath or hammam. Guests often praise the great and delicious breakfast, central location, good-sized and comfortable rooms, and great staff. See all spa hotels in Jurmala

For top pet-friendly hotels in Jurmala, consider the Villa Joma Hotel, Hotel Jurmala Spa & Conference Center, SemaraH Hotel Lielupe SPA & Conferences, and MaMa Boutique Hotel & Restaurant.


The Villa Joma Hotel, with an impressive 9.4 rating, welcomes pets and offers complimentary toiletries, free WiFi, and free self-parking. For added convenience, it also provides a 24-hour airport shuttle. It is located very close to Dzintari Forest Park, just 0.4 km away.


The Hotel Jurmala Spa & Conference Center, rated 8.4, is happy to accommodate both dogs and cats. Guests can enjoy a complimentary buffet breakfast. This hotel is also conveniently located, with Dzintari Forest Park just 0.9 km away and Majori Ice Skating Hall a mere 0.4 km from the property. Customers frequently praise its excellent location close to the beach, spacious and clean rooms, great food, and extremely courteous staff.


Another excellent option is the SemaraH Hotel Lielupe SPA & Conferences, which has an 8.8 rating. This hotel is specifically dog-friendly and provides food and water bowls for your canine companions. It also boasts pool sun loungers and a poolside bar, making for a relaxing stay. The hotel is situated 1.3 km from Livu Akvaparks.


The MaMa Boutique Hotel & Restaurant, rated 8.4, allows pets to stay free and provides food and water bowls. Guests can benefit from free WiFi, free self-parking, and free nearby parking. It is also well-situated, being only 0.3 km from both Majori Ice Skating Hall and Art Studio 'Inner Light'. See more pet-friendly hotels in Jurmala

For budget-friendly accommodation in Jurmala, the SUNSET Hotel and Hotel Elīna both offer good options.


The SUNSET Hotel is well-located, being just 0.2 km from Jomas Street and 0.4 km from Jurmala City Museum. It provides complimentary WiFi and free toiletries. Guests can also benefit from free parking nearby and an electric car charging station. For those arriving by air, a 24-hour airport shuttle is available.


Another good choice is the Hotel Elīna, which has a rating of 7.4. This hotel is also conveniently located, with Jurmala City Museum 0.5 km away and Jomas Street 0.4 km away. It offers free WiFi, complimentary toiletries, and free self-parking. Some rooms also feature a kitchen, which can be very useful for budget travellers.

For a romantic stay in Jurmala, consider the Aparthotel Wooden Villa, SemaraH Hotel Lielupe SPA & Conferences, Hotel Jurmala Spa & Conference Center, or Baltic Beach Hotel & SPA.


The Aparthotel Wooden Villa, with an exceptional 10.0 rating, offers a truly intimate experience. Guests can enjoy private balconies or patios, and the property features a lovely terrace and yard, great for couples. It is conveniently located just 0.4 km from Jomas Street.


The SemaraH Hotel Lielupe SPA & Conferences, rated 8.8, provides a luxurious retreat with its full-service spa, complete with massage and body treatments, a steam room, and treatment rooms. Guests can relax by the pool with sun loungers and enjoy the poolside bar. The hotel also features balconies and a sauna. It is 4.7 km from Jurmala Beach and 1.6 km from Dendrologic Park of Bulduri Gardening College.


The Hotel Jurmala Spa & Conference Center, with a rating of 8.4, is an excellent choice for couples seeking relaxation. It offers a spa with a hot tub, couples' treatment rooms, and a sauna. Guests frequently praise its fantastic location close to the beach and Jomas Street, which is just 0.0 km away. The hotel also provides free buffet breakfast.


Another outstanding option is the Baltic Beach Hotel & SPA, rated 8.4. This hotel boasts an extensive full-service spa with hot tubs, couples' treatment rooms, and a sauna, along with a wide range of massages and body treatments, including on-beach massages. Many rooms offer beautiful sea views from furnished balconies. It is 0.4 km from Jomas Street. See all romantic hotels in Jurmala

For hotels in Jurmala that are well-located near Jurmala Beach, consider the SemaraH Hotel Lielupe SPA & Conferences.


The SemaraH Hotel Lielupe SPA & Conferences, with an 8.8 rating, is the closest option to Jurmala Beach, situated just 4.7 km away. This hotel is particularly well-suited for families, offering a children's pool, complimentary cribs, a free children's club, and supervised childcare. Guests also have access to sofa beds and rollaway extra beds, making it convenient for larger groups. Its location also provides easy access to Livu Akvaparks and the Dendrologic Park of Bulduri Gardening College.

The best time to go to Jurmala is during the summer months, from June to August, when the weather is warm and sunny, superb for enjoying the beach and outdoor activities.


During this period, the average daily temperature is around 20-25°C, making it ideal for swimming in the Baltic Sea and relaxing on Jurmala's famous sandy beaches. The days are also longer, with plenty of daylight for exploring the town's unique wooden architecture and pine forests. This is when the town truly comes alive, with many outdoor cafes, restaurants, and cultural events taking place.


For couples looking for a romantic getaway, July and August offer the most pleasant evenings for strolls along Jomas Street, Jurmala's pedestrian promenade, which is lined with charming shops and eateries. The warm weather also makes it superb for enjoying sunset views over the sea.


Solo travellers who enjoy a lively option will find June and July particularly appealing. The beach is bustling, and there are often various concerts and festivals, creating a convivial environment to meet other travellers and locals.

You can cancel your hotel reservation on Expedia, although it depends on the cancellation policy of your booking. Most bookings are refundable if cancelled within 24 to 48 hours of the scheduled arrival. Be sure to check your booking confirmation for the exact cancellation policy. If free cancellation is available, you can cancel directly through your Expedia account by logging in, going to ‘My Trips’ and selecting your reservation. To find flexible deals, filter your search by ‘Fully refundable property’ for hotels in Jurmala.

One Key™—Expedia’s free travel rewards programme—gives you instant access to discounts with Member Prices on Jurmala hotels. Plus, you’ll earn OneKeyCash™* on eligible bookings to use on future trips. Booking an Expedia hotel and flight package is another great way to save, where bundling can result in significant savings. *Excludes taxes and fees. OneKeyCash is not redeemable for cash and can only be used on Expedia and other participating brands.

Prices for hotels in Jurmala often vary, but you can find a great deal from NZ$84 on Expedia. All sorts of factors affect price, such as the time of year or the days of the week you choose for your stay. Find the best deals by being flexible with your dates, and sort search results by ‘Price: low to high’ for our cheapest rates.