Florence Travel Guide

Tourist Guide

Photo provided by Travel Oregon
Photo provided by Travel Oregon
Photo provided by Travel Oregon
Photo provided by Travel Oregon
Photo provided by Travel Oregon

When people talk about the dramatic cliffs, breaking waves and evergreen coastline of the northern Pacific Coast, this is what they mean.

Surrounded by state parks, scenic vistas and gorgeous drives through windy coastal roads, Florence offers a fantastic piece of Pacific Northwestern shoreline. Located along 10 miles (16 kilometres) of continuous beaches, it’s also a centre for recreational activities. Set out on a kayak at the Siuslaw Water Trail. Cut through vigorous waves on your own surfboard, just a few miles from the Sea Lion Caves.

Try surf fishing with a weighty line to resist the breaking waves. Roll up your pant legs, grab a bucket and wade for clams during low tide. For a quieter afternoon, set a crab trap on the docks and wait for an easy catch. Relax on a beach towel and nap to the sound of waves gently lapping the sand. No matter your energy level, you will find the pace of activity that’s right for you.

Drive south of Florence and visit the Oregon Dunes National Recreation Area to observe a dramatic contrast of landscapes. On a windy day, watch dune sands swirl under alpine tree growth sprouting on the beach. Or, head north to the Siuslaw National Forest and its vast array of wilderness trails. Bring water and a backpack to take advantage of one of the many daylong hikes in the area.

For striking scenery, drive along Highway 101 along one of the most beautiful road trips in America. Start anywhere along the highway. The drive north or south is a breathtaking journey past forest, beach and rocky cliffs. It’s something you will remember for a lifetime.

To get here, fly into Eugene, Oregon and drive around 70 miles (113 kilometres) east to Florence. Stay in an inland motel or in a hotel poised high atop a craggy face with waves breaking below. Rent a holiday home or set up your tent or RV at a campground. Many fall in love with the special atmosphere of Florence, returning year after year for a refreshing holiday.

Driftwood Shores Resort And Conference Center

Driftwood Shores Resort And Conference Center

3 out of 5
88416 1st Ave, Florence, OR
The price is NZ$352 per night from 1 Sept to 2 Sept
NZ$352
1 Sept - 2 Sept
includes taxes & fees
Stay at this 3-star beach hotel in Florence. Enjoy free WiFi, free parking, and a beach locale. Our guests praise the helpful staff and the clean rooms in our ...
8.2/10 Very Good! (1,002 reviews)
"Enjoyed being right on the beach."

Reviewed on 11 Aug. 2025

Driftwood Shores Resort And Conference Center
Travelodge by Wyndham Florence

Travelodge by Wyndham Florence

2.5 out of 5
1084 Coast Highway 101, Florence, OR
Fully refundableReserve now, pay when you stay
The price is NZ$203 per night from 14 Sept to 15 Sept
NZ$203
14 Sept - 15 Sept
includes taxes & fees
Stay at this hotel in Florence. Enjoy free WiFi, free parking, and an outdoor pool. Our guests praise the helpful staff and the clean rooms in our reviews. Popular ...
6.6/10 (794 reviews)
"Homeless people around making noise"

Reviewed on 11 Aug. 2025

Travelodge by Wyndham Florence
Quality Inn Florence

Quality Inn Florence

2.5 out of 5
2475 Highway 101, Florence, OR
The price is NZ$205 per night from 9 Sept to 10 Sept
NZ$205
9 Sept - 10 Sept
includes taxes & fees
Book a stay at this business-friendly hotel in Florence. Enjoy free breakfast, free WiFi, and free parking. Our guests praise the breakfast and the helpful staff ...
8.2/10 Very Good! (1,005 reviews)
"Comfortable rooms, good breakfast."

Reviewed on 15 Aug. 2025

Quality Inn Florence
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.
Overlooking Old Town yet In a Secluded Forest Setting

Overlooking Old Town yet In a Secluded Forest Setting

Florence
Stay at this vacation home in Florence. Enjoy free WiFi, a garden, and laundry facilities. Popular attractions Suislaw River Bridge and Historic Old Town Florence ...
8/10 Very Good! (130 reviews)
"Cherry Hill House provided a lovely haven in a wooded area with easy access to Florence. Everything required for an enjoyable stay was provided ."

Reviewed on 29 Jul. 2025

Overlooking Old Town yet In a Secluded Forest Setting
Urban Glamping

Urban Glamping

Florence
Stay at this vacation home in Florence. Enjoy free WiFi, cable/satellite TV service, and an in-room coffeemaker. Popular attractions Sandpines Golf Course and ...
9.6/10 Exceptional! (70 reviews)
"Very comfortable. Very relaxing place to stay!"

Reviewed on 13 Aug. 2025

Urban Glamping
Gorgeous riverfront rental with excellent views & large private deck

Gorgeous riverfront rental with excellent views & large private deck

Florence
Stay at this condo in Florence. Enjoy laundry facilities, patios, and an in-room coffeemaker. Popular attractions Historic Old Town Florence and Siuslaw Pioneer ...
9.6/10 Exceptional! (75 reviews)
"This property has a very serene setting along the river.It's comfortable and conveniently walking distance to all the shops and restaurants in Old Florence."

Reviewed on 24 Jul. 2025

Gorgeous riverfront rental with excellent views & large private deck
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

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