Borås Travel Guide

Tourist Guide

A waterfront promenade with colorful flowers, a canal, and buildings with red-tiled roofs.
A cityscape at night with illuminated buildings, a prominent tower, and a fountain.
A panoramic view of a cityscape with a prominent church, dense residential areas, and a mix of historic and modern architecture.
A waterfront with colorful flowers and historic buildings.
A nighttime cityscape with illuminated buildings, a prominent tower, and a river.

Between the zoo and the adventure park, there is no end to the fun for families visiting this Swedish city, which is also very artistic.

Located just inland from Gothenburg, Borås attracts thousands of Swedish and international holiday makers each year. No wonder, because it’s a fun and creative city, with awe-inspiring street art covering whole buildings and plenty of indoor and outdoor family attractions to discover.

Borås has a long and proud textile history and Swedish couture is still a major industry here today. Visit the Textilmuseet and the Textile Fashion Centre to learn all about the early days of weaving and contemporary methods, materials and designs.

If you want to learn more, visit the Borås Museum in Ramna Park, which is also home to a 17th-century church, the Ramnakyrkan, and a cool summer café.

Borås is known as a creative hub and one of its coolest events is the No Limit Street Art festival, which first took place in 2014. As the name suggests, the artists were given a “free pass” and didn’t have to submit their entries in advance. The resulting artworks are abstract and life-like, colourful and moody, simple and mind-boggling. Walk around to discover giant murals on the sides of tall apartment blocks and offices, but also tiny hidden ones on ground level.

Explore more of Borås’ creative side at the permanent indoor art hubs in town, such as the Borås Museum of Modern Art, Culture House in the City Library, Wärenstams and the Abecita Art Museum.

Take the family to the central Borås Djurpark (Zoo) to meet the city’s cute, scary and amazing residents. The spacious animal enclosures have been designed to resemble the original habitat of each species and make any zoo visit feel a bit like a wildlife safari.

The city’s Navet Science Centre is fun for older kids. The Upzone Adventure Park is positively thrilling to visit and it’s easy to get to the Liseberg Amusement Park from Borås as well.

Scandic Plaza Borås

Scandic Plaza Borås

4 out of 5
Allégatan 3 Borås
The price is NZ$175 per night from 26 July to 27 July
NZ$175
26 July - 27 July
includes taxes & fees
Stay at this business-friendly hotel in Borås. Enjoy free Wi-Fi, breakfast (surcharge) and a fitness centre. Our guests praise the helpful staff in their reviews. ...
8.8/10 Excellent! (1,004 reviews)
"Nice room, shame no in room tea/coffee facilities. Also shame Car park not open (I understand it will be soon though, just unlucky for me)"

Reviewed on 2 June 2026

Scandic Plaza Borås
Quality Hotel Grand Boras

Quality Hotel Grand Boras

4 out of 5
Hallbergsplatsen 2 Borås
The price is NZ$164 per night from 7 July to 8 July
NZ$164
7 July - 8 July
includes taxes & fees
Stay at this hotel in Borås. Enjoy 2 bars/lounges, breakfast (surcharge) and parking (surcharge). Our guests praise the helpful staff in their reviews. Popular ...
8.6/10 Excellent! (1,225 reviews)
"Room could have cleaner"

Reviewed on 23 Apr 2026

Quality Hotel Grand Boras
Comfort Hotel Jazz, Borås

Comfort Hotel Jazz, Borås

2.5 out of 5
Allègatan 21 Borås
The price is NZ$156 per night from 14 July to 15 July
NZ$156
14 July - 15 July
includes taxes & fees
Stay at this business-friendly hotel in Borås. Enjoy free breakfast, free Wi-Fi and a nightclub. Our guests praise the helpful staff in their reviews. Popular ...
8.2/10 Very good! (1,000 reviews)
"To the English Arsenal Supporter Night Staff - you are amazing! All staff were polite and welcoming and the hotel was very clean. Everyone was super nice!"

Reviewed on 21 June 2026

Comfort Hotel Jazz, Borås
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.
Waterfront Cabins

Waterfront Cabins

2.5 out of 5
12 Kvillepiren Gothenburg Västra Götalands län
Stay at this aparthotel in Gothenburg. Enjoy free Wi-Fi, parking (surcharge) and a 24-hour front desk. Popular attractions Liseberg Amusement Park and Nya Ullevi ...
8.8/10 Excellent! (664 reviews)
"Everything was nice……………."

Reviewed on 1 July 2026

Waterfront Cabins
Jönköping Hotel Apartments

Jönköping Hotel Apartments

2.5 out of 5
76 Huskvarnavägen Jonkoping Jönköpings län
Stay at this aparthotel in Jonkoping. Enjoy free parking, laundry facilities and rainfall showerheads. Popular attractions Husqvarna Garden and Rosenlundsbaden ...
Jönköping Hotel Apartments
Hav & Logi Skärhamn

Hav & Logi Skärhamn

3 out of 5
Rövallen 1 Skaerhamn
Stay at this cabin in Skaerhamn. Enjoy free Wi-Fi, free parking and a sauna. Popular attractions Nordic Watercolour Museum and Rönnäng Jetty are located ...
Hav & Logi Skärhamn
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Stay near popular Borås attractions