The best area to stay in Amherst is around the town centre, particularly near the University of Massachusetts Amherst and Amherst College campuses.This area is the heart of Amherst, offering a mix of historic buildings, local shops, and eateries. It's very walkable, especially around South Pleasant Street and North Pleasant Street, where you'll find the common and many independent businesses. It's well-connected by local buses, making it easy to get around without a car.Families visiting students at either university will find this area exceptionally convenient. Hotels here are often within walking distance or a short bus ride to campus facilities, making it simple to attend events, explore the university grounds, or meet up with their children.For couples looking for a relaxed getaway, the town centre provides easy access to the Emily Dickinson Museum and the Mead Art Museum at Amherst College.