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Taste Noto: Local Seafood Market Food Tour

By DeepExperience
Free cancellation available
The previous price was NZ$518 and current price is NZ$362 per adult* *Get a lower price by selecting multiple adult tickets
See tickets

Features

  • Free cancellation available
  • 2h
  • Mobile voucher
  • Instant confirmation

Overview

Unlike crowded tourist seafood markets in larger cities, this tour introduces the local food culture of the Noto Peninsula through Noto Shokusai Market, where visitors can experience the flavours and atmosphere of everyday life in coastal Ishikawa.

Explore the market with a local guide while discovering seasonal seafood, regional specialities, and traditional foods unique to Noto. Learn about ingredients such as yellowtail, nodoguro, monkfish, Noto salt, and fermented seafood products, and how they connect to the region’s climate and fishing culture.

The tour includes a ¥3,000 food credit, allowing guests to freely choose what they would like to try from the market’s shops and restaurants. Enjoy fresh seafood bowls, grilled shellfish, local snacks, and regional specialities at your own pace.

Perfect for travellers looking for a more relaxed and authentic local food experience beyond Japan’s famous tourist markets.

Activity location

  • Michi-no-Eki Noto Shokusai Market
    • 13-1 Ingai, Fuchumachi,
    • 926-0041, Nanao, Ishikawa Prefecture, Japan

Meeting/Redemption Point

  • 日本一の七輪
    • 13-1 Ingai
    • 926-0041, Nanao, Ishikawa, Japan

Check availability

Taste Noto: Local Seafood Market Food Tour

  • Activity duration is 2 hours2h
    2h
  • English
Language options: English
Price details
NZ$517.83
NZ$362.48 x 1 AdultNZ$362.48
Total
The previous price was NZ$517.83 and current price is NZ$362.48
30% off
Until Wed, 20 May

What's included, what's not

  • What's includedWhat's included
    Guided tour of Noto Shokusai Market (local fish market)
  • What's includedWhat's included
    ¥3,000 worth of food and drink during the tour
  • What's includedWhat's included
    English-speaking local guide
  • What's excludedWhat's excluded
    Food and drinks over ¥3,000 per person
  • What's excludedWhat's excluded
    Transport to and from the meeting point

Know before you book

  • Public transport options are available nearby
  • Suitable for all physical fitness levels

Activity itinerary

Michi-no-Eki Noto Shokusai Market

  • 2h
  • Admission ticket included
Noto Shokusai Market is a local food market in Nanao City where visitors can experience the seafood culture of the Noto Peninsula. The market offers fresh local seafood, regional specialities, and traditional products such as dried fish, fermented foods, and Noto salt, providing a glimpse into the everyday food culture of the region.

Location

Activity location

  • LOB_ACTIVITIESLOB_ACTIVITIES
    Michi-no-Eki Noto Shokusai Market
    • 13-1 Ingai, Fuchumachi,
    • 926-0041, Nanao, Ishikawa Prefecture, Japan

Meeting/Redemption Point

  • PEOPLEPEOPLE
    日本一の七輪
    • 13-1 Ingai
    • 926-0041, Nanao, Ishikawa, Japan

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