Discover a unique cultural experience in the heart of Seoul where traditional Korean heritage meets future media art technology.

The CookieRun: Kingdom Art Project – Legacy of the Kingdom exhibition brings together centuries-old Korean craftsmanship and immersive digital media, inspired by the beloved global game enjoyed by more than 300 million players worldwide.

Explore 10 original artworks created by master artisans of Korea’s Intangible Cultural Heritage, including mother-of-pearl lacquerware and other traditional crafts passed down through generations. Each piece reimagines iconic CookieRun characters through the hands of living masters.

Spread across 12 immersive exhibition spaces and 2,800㎡, the exhibition transforms the entire Ara Art Centre in Insadong into a journey where art, storytelling, and interactive media come together.

Rather than viewing traditional crafts behind glass, visitors experience K-Heritage as a living culture—brought to life through light, sound, and digital interaction.

Located in the historic district of Insadong, this exhibition is the perfect cultural stop while exploring nearby landmarks such as Gyeongbokgung Palace and Bukchon Hanok Village.

A must-see experience for travellers interested in K-culture, Korean heritage, art, and unique exhibitions in Seoul.