Step into one of London’s most unique wine tasting venues and discover the rich world of Italian wine through an unforgettable sensory experience.
Why choose FirstGlass?
• Tripadvisor Travellers’ Choice 2025 recipient.
• Featured by Wine Spectator as one of Florence’s top wine tasting experiences.
• Trusted by thousands of wine lovers with over 3,000 five-star reviews across our Florence experience.
Located inside the beautiful St Mark’s Church at Mercato Mayfair, FirstGlass invites you to explore Italy’s finest wine regions in a truly remarkable setting. Your tasting takes place around the church’s historic baptismal font, carefully reimagined as an intimate space where wine, history and culture come together.
Guided by our wine experts, you’ll taste a selection of premium Italian wines representing different regions, grape varieties and styles. As you taste each wine, you’ll learn how to recognise its aromas, flavours, structure and character through simple and engaging sensory techniques. Whether you’re completely new to wine or already an enthusiast, the experience is designed to be enjoyable, interactive and accessible.
Beyond the wines themselves, you’ll discover the stories behind Italy’s extraordinary winemaking traditions, from native grape varieties to the diverse landscapes that make Italian wine one of the most celebrated in the world.
Unlike a traditional wine bar, this is a guided experience where every glass becomes part of a journey across Italy. Our innovative FirstGlass format preserves each wine in perfect tasting condition, allowing you to compare different styles exactly as intended by the winemakers.
After the tasting, you can continue your discovery by enjoying another glass or purchasing our exclusive FirstGlass tasting boxes, perfect for bringing the experience home or sharing it with friends and family.
Whether you’re visiting London, celebrating a special occasion or simply looking for an authentic Italian wine experience, this tasting offers an unforgettable combination of exceptional wines, expert guidance and one of the city’s most extraordinary locations.