Immerse yourself in the vibrant atmosphere of the Rose Festival in Kazanlak, where the air is filled with the intoxicating aroma of roses, and witness a kaleidoscope of colours and sounds.

For over a century, the Rose Festival has captivated hearts and senses, transforming the serene city of Kazanlak into a fragrant paradise. This annual celebration, steeped in tradition and elegance, pays homage to the delicate rose, the symbol of the region's rich cultural heritage.

Today, the Rose Festival has evolved into an international event, attracting thousands of visitors from around the world. Immerse yourself in the vibrant atmosphere, where the air is filled with the intoxicating aroma of roses, and witness a kaleidoscope of colours and sounds.

Enjoy VIP access to the festival with privileged seating at the grand parade, backstage tours, and private receptions with renowned personalities. Immerse yourself in the rich tapestry of Bulgarian culture through traditional dances, music, and folklore performances.

Witness the delicate art of rose picking, a centuries-old tradition that continues to enchant. Explore the fascinating process of extracting precious rose oil, the “liquid gold” of the region. Savour the flavours of local cuisine, featuring dishes infused with the delicate essence of rose.

The 2026 Rose Festival will take place from June 5th to 7th. Don't miss this opportunity to experience the magic of Kazanlak and create unforgettable memories. For an unforgettable experience, some of the events could happen at the luxurious Damascena complex, where you can indulge in world-class amenities and breathtaking views.