Beverly Hills Private Tour: Rodeo Drive, Celebrities, and Luxury

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Beverly Hills Private Tour: Rodeo Drive, Celebrities, and Luxury

By Friendly Local Guides

Free cancellation available

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Features

Free cancellation available
2h
Mobile voucher
Instant confirmation
Multiple languages

Overview

Explore 40+ landmarks, hidden gems, celebrity hotspots, and cultural highlights on a unique private experience through Beverly Hills. Step beyond Rodeo Drive and discover the many layers of Beverly Hills.

Visit world-famous icons like Rodeo Drive, the Beverly Wilshire Hotel, and the Beverly Hills Sign, as well as hidden gems most visitors never discover. Along the way, hear fascinating stories of film stars, fashion houses, billionaires, luxury hotels, and the global brands that helped shape Beverly Hills into one of the world's most recognisable destinations.

Experience Beverly Hills through a unique international lens, where London luxury, Milanese cafés, Parisian fashion, Miami coffee culture, Old Hollywood legends, and modern celebrity lifestyle meet within a few walkable blocks.

With 30+ photo opportunities, insider stories, and a flexible private format, this tour reveals the glamour, history, and hidden side of Beverly Hills beyond the postcards.

Activity location

Beverly Hills
- Beverly Hills, California, United States

Meeting/Redemption Point

Novikov Coffee Spot
- 257 North Canon Drive
- 90210, Beverly Hills, California, United States

Check availability

Dates

Travellers

Beverly Hills Private Tour Rodeo Drive, Celebrities and Luxury

2h
English

Languages available

Starting time

Price details

NZ$431.42 x 1 AdultNZ$431.42

Total

What's included, what's not

See Rodeo Drive, Beverly Hills Sign, filming spots from Pretty Woman, and many more iconic landmarks
30+ iconic photo opportunities at Beverly Hills' most photogenic locations
Explore 40+ landmarks, hidden gems,, celebrity hotspots, architectural treasures, public art
Expert local guide sharing fascinating stories, and insider perspectives throughout the tour
Experience the many sides of Beverly Hills - from luxury and fashion to Old Hollywood history
Exclusive private experience — personalised, flexible, and designed entirely around your group
Flexible pace tailored to your interests and preferred style of exploration
Observe the influences of London, Moscow, Milan, Paris, Miami, and Old Hollywood vibe
Service charge

Know before you book

Wheelchair accessible
Infants and small children can ride in a pram or stroller
Service animals allowed
Public transport options are available nearby
Infants are required to sit on an adult’s lap
Suitable for all physical fitness levels
This is a private experience designed exclusively for your group, allowing for a flexible pace and personalised attention throughout the tour.
The itinerary is designed to showcase as many highlights as possible; however, the number of locations visited may vary depending on your preferred pace, photo stops, and time spent at each location.
Designed for travellers who want to go beyond Rodeo Drive and discover Beverly Hills through celebrity stories, hidden gems, architecture, history, luxury culture, and local insights.
Unlike many Beverly Hills tours that focus primarily on shopping or celebrity homes, this experience combines iconic landmarks, luxury destinations, international influences, public art, film history, and lesser-known discoveries in one seamless route.
A moderate amount of walking is required, with frequent stops for sightseeing, storytelling, photos, and short breaks throughout the experience.
Ideal for first-time visitors who want to see Beverly Hills' highlights, as well as returning travellers looking to discover a deeper and more authentic side of the city.
Many locations featured on the tour have appeared in famous films, television shows, celebrity media coverage, travel publications, and social media content viewed around the world.
The route includes some of Beverly Hills' most photogenic locations, with numerous opportunities for memorable photos throughout the experience.
Comfortable walking shoes, sun protection, and a bottle of water are recommended.
Beverly Hills is an active destination with frequent events, filming activity, luxury brand activations, and temporary closures, so the route may occasionally be adjusted while maintaining the overall experience.
Perfect for luxury travellers, architecture enthusiasts, photographers, fashion lovers, celebrity culture fans, foodies, and travellers who enjoy discovering hidden gems.
Your guide will be happy to provide personalised recommendations for restaurants, cafés, rooftop bars, shopping, museums, hotels, and additional local experiences after the tour.

Activity itinerary

Beverly Hills

Begin at one of Beverly Hills’ most glamorous international dining addresses, connected to the Novikov brand founded by Russian restaurateur Arkady Novikov. Its Beverly Hills location brings a London–Moscow–Hollywood feeling into the Golden Triangle, attracting a polished global crowd. This stop immediately frames Beverly Hills as an international luxury crossroads. ✨ Instagram moment: elegant café-style arrival shot outside Novikov with Canon Drive’s luxury atmosphere behind you.

Beverly Canon Gardens

This 33,000-square-foot garden is one of Beverly Hills’ most elegant hidden spaces, with fountains, colonnades, greenery, and quiet walkways. It feels more like a European courtyard than a typical LA public space. Guests discover a peaceful luxury oasis just steps from Rodeo Drive. ✨ Instagram moment: soft fountain photo framed by arches, greenery, and refined Beverly Hills architecture.

Beverly Canon Gardens

This courtyard connects luxury hotels, restaurants, and pedestrian passages in a polished, walkable setting. It shows how Beverly Hills creates atmosphere, not just shopping streets. The space feels intimate, elegant, and pleasantly hidden. ✨ Instagram moment: walking shot through the courtyard with fountains and luxury terraces around you.

The Maybourne Beverly Hills

The Maybourne brings British luxury to Beverly Hills, with its hotel group connected to legendary London properties like Claridge’s and The Connaught. Its architecture and service culture add a refined European layer to the Golden Triangle. This is where Beverly Hills feels more like London-meets-California. ✨ Instagram moment: polished hotel façade with palm trees and luxury details.

The Maybourne Beverly Hills (Pass by)

This courtyard feels like a quiet London or Paris hotel garden hidden in the middle of Beverly Hills. Fountains, symmetry, terraces, and elegant landscaping make it one of the prettiest understated photo spots on the route. It adds softness and refinement before the tour moves into celebrity dining and Rodeo Drive glamour. ✨ Instagram moment: fountain-centered shot with elegant terraces and European-style calm.

Il Pastaio

Opened in 1994, Il Pastaio is one of Beverly Hills’ most famous celebrity lunch spots. Its Canon Drive patio is known for paparazzi energy, stylish guests, and classic Italian Beverly Hills people-watching. This stop blends Italian dining culture with modern Hollywood visibility. ✨ Instagram moment: chic pavement dining scene with Canon Drive’s celebrity-lunch atmosphere.

Avra Beverly Hills

Avra brings upscale Greek-Mediterranean dining into Beverly Hills with fresh seafood, white interiors, and refined coastal elegance. It is known as a high-profile restaurant where celebrities and industry figures are often spotted. This stop adds a Greek island luxury layer to the international Beverly Hills storey. ✨ Instagram moment: polished Mediterranean façade and elegant Beverly Hills dining backdrop.

North Beverly Drive

Beverly Drive feels more local and lifestyle-oriented than Rodeo Drive, with cafés, restaurants, boutiques, and wellness destinations. It shows how Beverly Hills luxury is lived day-to-day, not only staged for tourists. This stretch gives guests the feeling of walking through the city like insiders. ✨ Instagram moment: stylish street-life photo with cafés, boutiques, and palm-lined Beverly Hills energy.

Erewhon

Erewhon has become a Los Angeles wellness phenomenon, famous for celebrity smoothie collaborations with names like Hailey Bieber and Bella Hadid. Some speciality smoothies approach $20, turning grocery shopping into a status-symbol lifestyle experience. This stop shows how Beverly Hills luxury now includes wellness, supplements, beauty, and social media culture. ✨ Instagram moment: modern LA wellness-culture shot outside one of the city’s most talked-about lifestyle destinations.

Pura Vida Miami

Founded in Miami in 2012, Pura Vida brings a bright tropical wellness café aesthetic to Beverly Hills. Its Beverly Hills location adds Miami colour, health-conscious dining, and sunny coastal energy to the neighborhood’s traditional luxury scene. This stop helps tell the “world tour within Beverly Hills” storey: Miami wellness meets California glamour. ✨ Instagram moment: fresh Miami-style café backdrop with bright, clean, wellness-lifestyle energy.

Alfred Coffee

Founded in Los Angeles in 2013, Alfred helped define the city's modern coffee culture and became famous for its iconic "But First, Coffee" slogan. What started as a single café on Melrose Place grew into one of Southern California's most recognisable lifestyle brands, attracting influencers, creatives, and celebrities alike. For many visitors, Alfred represents contemporary Los Angeles just as much as palm trees and Hollywood signs. ✨ Instagram moment: iconic Alfred branding with a chic Beverly Hills streetscape in the background.

Nate'n Al's

Opened in 1945 with only about 30 seats, Nate'n Al became one of Beverly Hills' most beloved Old Hollywood institutions. Over the decades, everyone from Frank Sinatra and Milton Berle to studio executives and politicians have gathered here over pastrami sandwiches and matzo ball soup. It offers a rare glimpse into the Beverly Hills that existed long before influencers, luxury wellness brands, and social media. ✨ Instagram moment: classic Beverly Hills nostalgia shot outside one of the city's most historic restaurants.

Bijan (Pass by)

Often called the most exclusive boutique in the world, House of Bijan opened on Rodeo Drive in 1976 and famously operated by appointment only. Its clientele has included presidents, royalty, billionaires, and heads of state from around the globe. The bright yellow shopfront has become one of Rodeo Drive's most recognisable symbols of ultra-luxury. ✨ Instagram moment: the iconic yellow façade that quietly signals some of the world's most expensive fashion.

Rodeo Drive

This is where guests officially enter one of the most famous shopping streets on Earth. Rodeo Drive's transformation into a luxury destination accelerated during the 1960s and helped turn Beverly Hills into a global symbol of wealth and aspiration. Visitors from more than 100 countries come here every year to experience its unique blend of fashion, celebrity culture, and California glamour. ✨ Instagram moment: classic palm-lined Rodeo Drive perspective stretching into the distance.

Dayton Way

This legendary stretch of Rodeo Drive concentrates some of the world's most prestigious fashion houses within just a few blocks. Even visitors who never purchase a designer handbag come here to experience the atmosphere, architecture, and people-watching. It is luxury retail transformed into entertainment. ✨ Instagram moment: glamorous window displays framed by palm trees and luxury shopfronts.

Cartier (Pass by)

Cartier's Beverly Hills location brings over 175 years of French jewellery heritage to Rodeo Drive. The brand has created pieces for royalty, aristocrats, film stars, and some of the world's wealthiest families. This stop represents the Parisian side of Beverly Hills luxury culture. ✨ Instagram moment: elegant French-inspired luxury architecture and shopfront details.

Gucci (Pass by)

Gucci helped establish Rodeo Drive's international reputation after opening here during the street's luxury boom. The Italian fashion house became synonymous with celebrity style, red carpets, and modern luxury. Its presence reflects how Beverly Hills evolved into a showcase for the world's most influential brands. ✨ Instagram moment: Italian luxury meets California sunshine.

Louis Vuitton (Pass by)

Founded in Paris in 1854, Louis Vuitton grew from a trunk maker into one of the most valuable luxury brands in the world. The Beverly Hills flagship attracts visitors from every continent and perfectly illustrates the city's role as a global shopping destination. This stop connects Hollywood glamour with French craftsmanship and heritage. ✨ Instagram moment: luxury shopfront framed by Rodeo Drive's iconic palm corridor.

Van Cleef & Arpels (Pass by)

Van Cleef & Arpels arrived on Rodeo Drive in 1969, helping establish Beverly Hills as a destination for fine jewellery and luxury craftsmanship. The brand is famous for creating pieces inspired by nature, fairy tales, and haute couture elegance. It adds another layer of Parisian refinement to the Beverly Hills storey. ✨ Instagram moment: sophisticated jewelry-house façade with timeless European elegance.

Rolex Boutique - GEARYS Rodeo Drive (Pass by)

Rolex has become one of the world's most recognisable symbols of achievement and status. Its presence on Rodeo Drive highlights Beverly Hills' long-standing association with success, wealth, and aspiration. Visitors often enjoy hearing how certain rare Rolex models sell for tens or even hundreds of thousands of dollars above retail value. ✨ Instagram moment: one of the world's most famous luxury watch brands on Rodeo Drive.

Rodeo Drive Walk of Style

Created in 2003, the Walk of Style honours influential figures in fashion, design, and luxury culture. Unlike Hollywood's Walk of Fame, this tribute celebrates those who shaped the way the world dresses and expresses style. It reminds visitors that Rodeo Drive is not just about shopping—it's also about fashion history. ✨ Instagram moment: discover names that helped shape global style.

North Camden Drive

This stretch delivers the quintessential Beverly Hills postcard image: designer boutiques, towering palms, luxury cars, and immaculate streets. Countless films, television shows, commercials, and social media campaigns have used this corridor as a symbol of California luxury. For many visitors, this is the moment when Beverly Hills feels exactly like they imagined it would. ✨ Instagram moment: the ultimate Rodeo Drive photo with palms, luxury shopfronts, and Beverly Hills glamour.

Rodeo Drive Beverly Hills🛍

Passing beneath the Via Rodeo archway feels like stepping from California into a luxury European village. Designed in the early 1990s as part of the Two Rodeo development, this elegant entrance became one of Beverly Hills' most photographed architectural details. It perfectly captures the city's ability to blend fantasy, luxury, and international influences into a single experience. ✨ Instagram moment: standing beneath the archway with the cobblestone street stretching behind you.

Two Rodeo Drive

Opened in 1990, Two Rodeo was designed to recreate the atmosphere of an upscale European shopping street in the heart of Beverly Hills. With cobblestones, balconies, decorative lanterns, and luxury boutiques, many visitors compare it to a film set inspired by Paris, Milan, or Florence. This is one of the most charming and unexpected corners of Beverly Hills. ✨ Instagram moment: European village atmosphere framed by luxury shopfronts and palm trees.

Public Art "Life is Beautiful" (Pass by)

This intimate pedestrian passage is one of Beverly Hills' hidden gems and often surprises visitors who expect only modern shopfronts. The architecture intentionally evokes Old World Europe, creating a romantic atmosphere rarely associated with Los Angeles. It serves as a reminder that Beverly Hills has always borrowed inspiration from the world's most elegant destinations. ✨ Instagram moment: a dreamy European-style alleyway that looks nothing like typical Los Angeles.

Winn Slavin Fine Art (Pass by)

The cobblestone courtyard creates one of the most picturesque scenes on the entire tour. Elegant balconies, stone walkways, and carefully designed details make it feel as though you've stumbled into a luxury area in Italy or southern France. It is one of the strongest examples of Beverly Hills' ability to transform shopping into an immersive experience. ✨ Instagram moment: charming cobblestone streets that could easily be mistaken for Europe.

Golden Triangle

At the centre of Two Rodeo sits an elegant fountain plaza that brings movement, sound, and tranquility to the luxury district. Surrounded by designer boutiques and refined architecture, it offers one of the most photogenic settings in Beverly Hills. Guests often pause here to soak in the atmosphere before continuing towards Hollywood history. ✨ Instagram moment: fountain reflections framed by luxury architecture and palm trees.

Beverly Wilshire, Beverly Hills, A Four Seasons Hotel

Opened in 1928, the Beverly Wilshire has hosted royalty, presidents, film stars, and some of the world's wealthiest travellers for nearly a century. Today the hotel is operated by Four Seasons and remains one of the most prestigious addresses in Los Angeles. From Warren Beatty and Elvis Presley to modern celebrities and international dignitaries, countless famous guests have passed through its doors. ✨ Instagram moment: standing before one of the most legendary luxury hotels in America.

9500 Wilshire Blvd

This hotel became immortalised in 1990 through Pretty Woman, one of the most beloved romantic comedies ever made. Julia Roberts and Richard Gere transformed the Beverly Wilshire into a symbol of Beverly Hills fantasy and luxury. More than three decades later, visitors from around the world still come here to relive scenes from the film. ✨ Instagram moment: recreate one of Beverly Hills' most famous film moments.

Wilshire/Rodeo Station

This crossroads sits at the crossroads of luxury fashion, Hollywood history, and Beverly Hills prestige. Within a few hundred feet stand world-famous hotels, designer boutiques, celebrity restaurants, and some of the most expensive commercial real estate in California. Few crossroads anywhere in the world concentrate so much wealth, fame, and influence into such a small space. ✨ Instagram moment: the classic Beverly Hills crossroads where luxury and Hollywood meet.

The Golden Triangle

Bounded by Santa Monica Boulevard, Wilshire Boulevard, and Cañon Drive, the Golden Triangle forms the commercial heart of Beverly Hills. Covering only a few blocks, it contains hundreds of luxury boutiques, restaurants, galleries, hotels, and offices serving visitors from around the globe. This district generates extraordinary economic activity while remaining one of the most walkable and elegant areas in Southern California. ✨ Instagram moment: panoramic view of the district that made Beverly Hills famous around the world.

Avva Coffee Beverly Hills

Welcome to "Little Milano" in Beverly Hills. With its marble floors, chandeliers, suede seating, Italian-style espresso drinks, shakeratos, and Parisian-inspired aesthetic, Avva feels more like a fashionable café in Milan or Paris than Los Angeles. This stop beautifully illustrates Beverly Hills' role as an international luxury crossroads, where global influences are woven into everyday life. ✨ Instagram moment: elegant European café vibes with chandeliers, marble details, and stylish pastries.

Beverly Hills Visitor Center

Located in one of the city's most recognisable historic buildings, the Visitor Centre serves as a gateway to Beverly Hills for travellers from around the world. Millions of visitors come to Beverly Hills each year seeking luxury, celebrity culture, architecture, and Hollywood glamour. This stop highlights how a small city of roughly 32,000 residents became one of the world's most famous destinations. ✨ Instagram moment: classic Beverly Hills architecture framed by palm trees and blue skies.

Beverly Hills Sign

The Beverly Hills Sign is one of Southern California's most iconic photo locations and a must-see for visitors. Situated beside the historic Lily Pond, it represents over a century of Beverly Hills history and instantly signals that you've arrived in one of the world's most famous areas. Nearly every visitor stops here for a photo, making it one of the city's most photographed landmarks. ✨ Instagram moment: the classic Beverly Hills photo with the famous sign reflected in the water.

Historic Lily pond

The original Lily Pond dates back to 1907, making it one of the oldest surviving landscape features in Beverly Hills. Carefully restored after decades of change, it brings elegance, tranquility, and a touch of old California charm to the city centre. The pond creates a surprisingly peaceful contrast to the luxury boutiques only a few streets away. ✨ Instagram moment: lilies, reflections, and the famous Beverly Hills Sign in the background.

Beverly Hills Garden Park

This beautiful path through Beverly Gardens Park follows one of Beverly Hills' most scenic green corridors. Palm trees, landscaped gardens, public spaces, and historic features create a pleasant transition between the luxury district and the civic heart of the city. It reveals a side of Beverly Hills that many visitors never experience beyond Rodeo Drive. ✨ Instagram moment: palm-lined pathway that captures classic California elegance.

499 N Canon Dr

"Love is love" mural adds colour, creativity, and contemporary culture to the Beverly Hills experience. Unlike the polished luxury of Rodeo Drive, it represents modern artistic expression and the city's evolving identity. It is one of the most cheerful and photogenic public artworks on the route. ✨ Instagram moment: colourful mural backdrop perfect for playful and energetic photos.

Wallis Annenberg Center for the Performing Arts (Pass by)

This remarkable cultural venue occupies the former Beverly Hills Post Office, completed in 1933 and once visited by some of Hollywood's biggest stars. The beautifully restored complex now hosts world-class theatre, music, dance, and cultural events. It perfectly demonstrates how Beverly Hills preserves its history while embracing contemporary arts and culture. ✨ Instagram moment: historic architecture blended with modern cultural sophistication.

Beverly Hills Civic Center

The Civic Centre area showcases Beverly Hills' commitment to public art, architecture, and thoughtful urban design. Rotating installations and sculptures add visual interest and cultural depth to the area. This stop reminds guests that Beverly Hills is more than shopping and celebrities—it is also a city that actively invests in beauty and creativity. ✨ Instagram moment: modern public art surrounded by elegant civic architecture.

Civic Center Drive

The Civic Centre forms the administrative and cultural heart of Beverly Hills. Designed to be both functional and beautiful, it combines public spaces, gardens, architecture, and art into a cohesive urban environment. Visitors often find it surprisingly elegant for a city government complex. ✨ Instagram moment: graceful civic architecture framed by palm trees and blue skies.

Beverly Hills City Hall (Pass by)

Completed in 1932, Beverly Hills City Hall is one of the most beautiful municipal buildings in the United States. Its Spanish Renaissance architecture, colourful tile dome, and ornate tower have appeared in countless films, television shows, postcards, and tourism campaigns. More than ninety years later, it remains one of the most recognisable symbols of Beverly Hills. ✨ Instagram moment: the iconic tower and dome that define Beverly Hills' skyline.

The Cheese Store of Beverly Hills

Founded in 1967, The Cheese Store of Beverly Hills has become one of Southern California's most celebrated gourmet food destinations. Inside you'll find more than 600 cheeses, imported truffles, caviar, charcuterie, speciality olive oils, and luxury foods sourced from France, Italy, Spain, Switzerland, and beyond. This stop reveals another side of Beverly Hills luxury: not fashion or celebrity culture, but the world of European gourmet living and refined taste. ✨ Instagram moment: colourful displays of imported cheeses, gourmet delicacies, and European market-style elegance.

Santa Monica Boulevard

End your journey in the heart of the Golden Triangle, where luxury fashion, celebrity culture, international cuisine, wellness trends, architecture, public art, and Hollywood history all come together within a few walkable blocks. Few places in the world combine London hotel luxury, Parisian cafés, Italian fashion houses, Miami wellness culture, Old Hollywood institutions, and modern celebrity hotspots in such a compact area. This final stop brings the entire storey of Beverly Hills together: a small city that became one of the most recognisable symbols of luxury and aspiration on Earth. ✨ Instagram moment: the perfect farewell photo surrounded by palm trees, luxury boutiques, elegant architecture, and the unmistakable atmosphere of Beverly Hills.

Location

Activity location

Beverly Hills
- Beverly Hills, California, United States

Meeting/Redemption Point

Novikov Coffee Spot
- 257 North Canon Drive
- 90210, Beverly Hills, California, United States

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