Jacksonville Travel Guide

Tourist Guide

A city skyline with illuminated buildings and a water fountain display.
A person in a red bikini holding a surfboard under a pier.
A city skyline with illuminated buildings and a fireworks display.
A sunset over the ocean with a wooden pier and two people fishing.
A wooden boardwalk leading to a beach with a pier in the background.

From world-class golf greens to beaches ideal for swimming, wildlife-filled waterways to precious art collections, this sun-soaked city has lots to offer.

Though long overshadowed by its more well-known neighbours, under-the-radar Jacksonville, or “Jax” as the locals calls it, is fast becoming known for its exciting array of tourist-friendly activities. Laze on spacious beaches, spot wildlife in its waterways, admire striking 20th-century architecture and explore fascinating museums that reveal little-known facts about local history.

The first outsiders to settle in this part of Florida were the French Huguenots, who established a village here in 1564. The French settlement was later destroyed by the Spanish. Visit Fort Caroline National Memorial to see a reconstruction of the original French fort.

For most visitors, Jacksonville’s biggest appeal is its sandy coastline, which stretches for 22 miles (35 kilometres). To the north is the casual, surfer hot spot Atlantic Beach. Bordering it to the south is family-friendly Neptune Beach. Head even further south to Jacksonville Beach for lively bars, restaurants and nightlife, or go further south again to the dune-bordered Ponte Vedra Beach for up-scale beachside resorts and golf clubs including the famous TPC Sawgrass.

The city is crisscrossed by waterways, with more than 1,100 miles (1,770 kilometres) of navigable routes to explore. Rent a kayak and paddle through Timucuan Ecological and Historic Preserve or take a water taxi across St. Johns River, between Downtown and the neighbourhood of San Marco. Admire the Henry John Klutho-designed Bisbee Building, a 10-story high rise dating back to 1909 in Downtown, then stroll around the boutique, gallery and restaurant-filled historical district of San Marco.

For a culture fix, tour the galleries of the Cummer Museum of Art and Gardens, which features both indoor galleries stocked with paintings, decorative art and antiques, as well as gardens planted in English and Italian styles. The Museum of Contemporary Art Jacksonville spotlights contemporary works, including installations, photographs and film.

To reach Jacksonville, fly into Jacksonville International Airport, located around 20 minutes from the city’s downtown area. Buses, trolleys and a river-spanning monorail can be used to get around. As the city is large and sprawling, renting a car is advisable.

Our guide on where to stay in Jacksonville

Find the best Jacksonville areas for the activities you enjoy most. Learn more about Jacksonville
Learn more about Jacksonville

Downtown Jacksonville

Florida Theatre and VyStar Veterans Memorial Arena are top sights in Downtown Jacksonville, and you should be sure to explore the stunning river views. Hop aboard the metro at Riverplace Station or Kings Avenue Station to see more sights in the area.

San Marco

San Marco is noteworthy for its bars, and you can make a stop at top attractions like Theatre Jacksonville and Jack Rabbits Live.

Riverside

Riverside is noteworthy for its restaurants, and you can make a stop at top attractions like 5 Points West Shopping Center and Cummer Museum of Art and Gardens.

Fernandina Beach Historic District

The stunning beaches and island views are just a few highlights of Fernandina Beach Historic District. Make a stop by Blue Door Artists or Island Art Association Gallery while you're exploring the area.

Avondale

The restaurants and parks are a few reasons travellers visit Avondale. Though there aren't many top sights in the neighbourhood, you can visit 5 Points West Shopping Center and Normandy Mall Shopping Center, a few notable attractions nearby.

Margaritaville Jacksonville Beach

Margaritaville Jacksonville Beach

2.5 out of 5
715 1st St N Jacksonville Beach FL
The price is NZ$301 per night from 3 Aug to 4 Aug
NZ$301
3 Aug - 4 Aug
includes taxes & fees
Stay at this beach hotel in Jacksonville Beach. Enjoy free Wi-Fi, a beach locale and breakfast (surcharge). Our guests praise the pool and the helpful staff ...
9/10 Wonderful! (4,114 reviews)
"Great staff, gorgeous views. The hotel is well maintained and very clean. If you stay here, make it a point to visit the Landshark Bar downstairs. Also shoot for the oceanfront rooms, you can't beat the view of that sunrise over the water."

Reviewed on 3 July 2026

Margaritaville Jacksonville Beach
Hyatt Regency Jacksonville

Hyatt Regency Jacksonville

4 out of 5
225 E Coastline Dr Jacksonville FL
The price is NZ$370 per night from 15 July to 16 July
NZ$370
15 July - 16 July
includes taxes & fees
Stay at this business-friendly hotel in Jacksonville. Enjoy free Wi-Fi, 3 restaurants and breakfast (surcharge). Our guests praise the helpful staff and the ...
9/10 Wonderful! (1,677 reviews)
"Wonderful time"

Reviewed on 3 July 2026

Hyatt Regency Jacksonville
Wyndham Garden Jacksonville

Wyndham Garden Jacksonville

3 out of 5
4660 Salisbury Road Jacksonville FL
The price is NZ$151 per night from 6 July to 7 July
NZ$151
6 July - 7 July
includes taxes & fees
Stay at this business-friendly hotel in Jacksonville. Enjoy free Wi-Fi, free parking and breakfast (surcharge). Our guests praise the helpful staff and the clean ...
8/10 Very good! (1,918 reviews)
"Everything was good except the pool area needed some work. No true big complaints though. Staff was great"

Reviewed on 2 July 2026

Wyndham Garden Jacksonville
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.
The Villas of Amelia Island

The Villas of Amelia Island

4 out of 5
8 Amelia Village Circle, Amelia Island Fernandina Beach FL
Stay at this beach holiday home in Fernandina Beach. Enjoy free Wi-Fi, 2 outdoor pools and a full-service spa. Our guests praise the helpful staff in their reviews. ...
8.4/10 Very good! (1,225 reviews)
"Excellent location. Loss of amenities. Highly recommend."

Reviewed on 1 July 2026

The Villas of Amelia Island
StudioRes by Marriott Jacksonville Orange Park

StudioRes by Marriott Jacksonville Orange Park

2.5 out of 5
8045 Parramore Road Jacksonville FL
Stay at this aparthotel in Jacksonville. Enjoy free Wi-Fi, free parking and a fitness centre. Popular attractions Orange Park Mall and Ringhaver Park are located ...
8.6/10 Excellent! (28 reviews)
"The rooms were clean, staff cordial, parking awesome!"

Reviewed on 1 July 2026

StudioRes by Marriott Jacksonville Orange Park
Beach 5 Villas - Immaculate 300 steps from the Ocean

Beach 5 Villas - Immaculate 300 steps from the Ocean

4.5 out of 5
441 S Fletcher Ave Fernandina Beach FL
Stay at this luxury aparthotel in Fernandina Beach. Enjoy free Wi-Fi, free parking and laundry facilities. Popular attractions Amelia Island Lighthouse and Fernandina ...
9.6/10 Exceptional! (30 reviews)
"Very clean and quiet, modern decor and very comfortable. Efficiency unit is smaller but cozy and perfect for a single or couple and has everything you need. Communication with guest services was excellent and they were very quick to respond to any questions or requests. Perfect location, right across ..."

Reviewed on 3 July 2026

Beach 5 Villas - Immaculate 300 steps from the Ocean
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

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