Jacksonville Travel Guide

Tourist Guide

A city skyline with illuminated buildings and a water fountain display.
A person in a red bikini holding a surfboard under a pier.
A city skyline with illuminated buildings and a fireworks display.
A sunset over the ocean with a wooden pier and two people fishing.
A wooden boardwalk leading to a beach with a pier in the background.

From world-class golf greens to beaches ideal for swimming, wildlife-filled waterways to precious art collections, this sun-soaked city has lots to offer.

Though long overshadowed by its more well-known neighbours, under-the-radar Jacksonville, or “Jax” as the locals calls it, is fast becoming known for its exciting array of tourist-friendly activities. Laze on spacious beaches, spot wildlife in its waterways, admire striking 20th-century architecture and explore fascinating museums that reveal little-known facts about local history.

The first outsiders to settle in this part of Florida were the French Huguenots, who established a village here in 1564. The French settlement was later destroyed by the Spanish. Visit Fort Caroline National Memorial to see a reconstruction of the original French fort.

For most visitors, Jacksonville’s biggest appeal is its sandy coastline, which stretches for 22 miles (35 kilometres). To the north is the casual, surfer hot spot Atlantic Beach. Bordering it to the south is family-friendly Neptune Beach. Head even further south to Jacksonville Beach for lively bars, restaurants and nightlife, or go further south again to the dune-bordered Ponte Vedra Beach for up-scale beachside resorts and golf clubs including the famous TPC Sawgrass.

The city is crisscrossed by waterways, with more than 1,100 miles (1,770 kilometres) of navigable routes to explore. Rent a kayak and paddle through Timucuan Ecological and Historic Preserve or take a water taxi across St. Johns River, between Downtown and the neighbourhood of San Marco. Admire the Henry John Klutho-designed Bisbee Building, a 10-story high rise dating back to 1909 in Downtown, then stroll around the boutique, gallery and restaurant-filled historical district of San Marco.

For a culture fix, tour the galleries of the Cummer Museum of Art and Gardens, which features both indoor galleries stocked with paintings, decorative art and antiques, as well as gardens planted in English and Italian styles. The Museum of Contemporary Art Jacksonville spotlights contemporary works, including installations, photographs and film.

To reach Jacksonville, fly into Jacksonville International Airport, located around 20 minutes from the city’s downtown area. Buses, trolleys and a river-spanning monorail can be used to get around. As the city is large and sprawling, renting a car is advisable.

Our guide on where to stay in Jacksonville

Find the best Jacksonville areas for the activities you enjoy most. Learn more about Jacksonville
Learn more about Jacksonville

Downtown Jacksonville

Florida Theatre and VyStar Veterans Memorial Arena are top sights in Downtown Jacksonville, and you should be sure to explore the stunning river views. Hop aboard the metro at Riverplace Station or Kings Avenue Station to see more sights in the area.

San Marco

San Marco is noteworthy for its bars, and you can make a stop at top attractions like Theatre Jacksonville and Jack Rabbits Live.

Riverside

Riverside is noteworthy for its restaurants, and you can make a stop at top attractions like Cummer Museum of Art and Gardens and Riverside Arts Market.

Fernandina Beach Historic District

The stunning beaches and island views are just a few highlights of Fernandina Beach Historic District. Make a stop by Blue Door Artists or Island Art Association Gallery while you're exploring the area.

Avondale

The restaurants and parks are a few reasons travellers visit Avondale. Though there aren't many top sights in the neighbourhood, you can visit Ortega Yacht Club Marina and Normandy Mall Shopping Center, a few notable attractions nearby.

Margaritaville Jacksonville Beach

Margaritaville Jacksonville Beach

2.5 out of 5
715 1st St N Jacksonville Beach FL
The price is NZ$336 per night from 5 July to 6 July
NZ$336
5 July - 6 July
includes taxes & fees
Stay at this beach hotel in Jacksonville Beach. Enjoy free Wi-Fi, a beach locale and breakfast (surcharge). Our guests praise the pool and the helpful staff ...
9/10 Wonderful! (4,075 reviews)
"Write on the beach and restaurant on property as well."

Reviewed on 27 June 2026

Margaritaville Jacksonville Beach
Hyatt Regency Jacksonville

Hyatt Regency Jacksonville

4 out of 5
225 E Coastline Dr Jacksonville FL
The price is NZ$366 per night from 11 July to 12 July
NZ$366
11 July - 12 July
includes taxes & fees
Stay at this business-friendly hotel in Jacksonville. Enjoy free Wi-Fi, 3 restaurants and breakfast (surcharge). Our guests praise the helpful staff and the ...
9/10 Wonderful! (1,664 reviews)
"The hotel itself was very nice, but the rooms were very outdated. There was only one lamp, making the room feel dark and uninviting. The biggest disappointment was the beds—the springs poked through the mattress, and you sank so deeply into it that it was extremely uncomfortable. The bedding was ..."

Reviewed on 26 June 2026

Hyatt Regency Jacksonville
Wyndham Garden Jacksonville

Wyndham Garden Jacksonville

3 out of 5
4660 Salisbury Road Jacksonville FL
The price is NZ$161 per night from 28 June to 29 June
NZ$161
28 June - 29 June
includes taxes & fees
Stay at this business-friendly hotel in Jacksonville. Enjoy free Wi-Fi, free parking and breakfast (surcharge). Our guests praise the helpful staff and the clean ...
8/10 Very good! (1,918 reviews)
"Management is terrible, found a dirty wash cloth on the shower curtain pole, toilet water running all night , AC rattling all night, draw on night stand keeps opening. Manager not there until 9:30 am , I had an early checkout and left a message from front desk for manager to call back and he never ..."

Reviewed on 26 June 2026

Wyndham Garden Jacksonville
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.
The Villas of Amelia Island

The Villas of Amelia Island

4 out of 5
8 Amelia Village Circle, Amelia Island Fernandina Beach FL
Stay at this beach holiday home in Fernandina Beach. Enjoy free Wi-Fi, 2 outdoor pools and a full-service spa. Our guests praise the helpful staff in their reviews. ...
8.4/10 Very good! (1,217 reviews)
"Room was very poorly maintained and dirty. Found several roaches in room. It was so bad we left one day early"

Reviewed on 23 June 2026

The Villas of Amelia Island
Beach 5 Villas - Immaculate 300 steps from the Ocean

Beach 5 Villas - Immaculate 300 steps from the Ocean

4.5 out of 5
441 S Fletcher Ave Fernandina Beach FL
Stay at this luxury aparthotel in Fernandina Beach. Enjoy free Wi-Fi, free parking and laundry facilities. Popular attractions Amelia Island Lighthouse and Fernandina ...
9.6/10 Exceptional! (27 reviews)
"Great property for a short stay."

Reviewed on 12 June 2026

Beach 5 Villas - Immaculate 300 steps from the Ocean
StudioRes by Marriott Jacksonville Orange Park

StudioRes by Marriott Jacksonville Orange Park

2.5 out of 5
8045 Parramore Road Jacksonville FL
Stay at this aparthotel in Jacksonville. Enjoy free Wi-Fi, free parking and a fitness centre. Popular attractions Orange Park Mall and Ringhaver Park are located ...
8.2/10 Very good! (24 reviews)
"As soon as I pulled up on the parking lot it was clean everything was in place when I went through the entry of the door it was clean I was greeted by this nice young lady named Raven that helped me tremendously I gathered my luggage I went upstairs in my room it was clean and crisp the bathroom ..."

Reviewed on 25 June 2026

StudioRes by Marriott Jacksonville Orange Park
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

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