{"id":11353,"date":"2025-10-15T19:57:35","date_gmt":"2025-10-15T19:57:35","guid":{"rendered":"https:\/\/www.expedia.co.nz\/newsroom\/?p=11353"},"modified":"2025-10-15T19:57:35","modified_gmt":"2025-10-15T19:57:35","slug":"reading-retreats-on-the-rise-bookabach-reveals-growing-demand-for-book-focused-getaways-in-2026","status":"publish","type":"post","link":"https:\/\/www.expedia.co.nz\/newsroom\/reading-retreats-on-the-rise-bookabach-reveals-growing-demand-for-book-focused-getaways-in-2026\/","title":{"rendered":"Reading retreats on the rise: Bookabach reveals growing demand for book-focused getaways in 2026"},"content":{"rendered":"\n<p class=\"has-text-align-center\"><strong><em>New data from \u201cUnpack \u201926\u201d trends report reveal a rise in \u201cReadaways\u201d \u2014 literary trips that prioritise pages.<\/em><\/strong>\u00a0<\/p>\n\n\n\n<p><strong>Oct. 16, 2025, <\/strong><strong>AUCKLAND, NEW ZEALAND<\/strong><strong> \u2013<\/strong> Travellers are rewriting the rules of holiday planning in 2026, trading packed itineraries for peaceful escapes centered around books. According to Bookabach\u2019s latest insights in the annual <a href=\"https:\/\/www.expedia.co.nz\/unpack26?brandcid=EXPEDIA-NZ.COMMS.PR.UNPACK26.GENERIC\" target=\"_blank\" rel=\"noreferrer noopener\">Unpack \u201926<\/a> travel trends report, 94% of Kiwi travellers are seeking getaways centered around reading, relaxation, and quality time with loved ones.* The rise of \u201cReadaways\u201d \u2014 literary-themed holidays designed for unwinding with a good book \u2014 is reshaping how people plan their time off.&nbsp;<\/p>\n\n\n\n<p>\u201cIt\u2019s not new to take a stack of books on holiday, and that\u2019s not what Readaways are,\u201d said Haley Purdon, Director at Expedia Group. \u201cThese are restful retreats shared with fellow book-lovers, where the real adventures unfold on the page &#8211; from a quiet corner in a cosy library, a porch swing, or a pool lounger.\u201d&nbsp;&nbsp;<\/p>\n\n\n\n<p>The Readaway trend is fueled by the popularity of #BookTok and a growing appetite for purposeful travel experiences. Pinterest searches for \u201cbook club retreat ideas\u201d have surged by 265%, while Bookabach has seen reading-related terms such as \u201clibrary\u201d or \u201creading retreat\u201d in guest reviews nearly triple globally.* Travellers are increasingly seeking coastal homes and countryside retreats that have tranquil settings and reading nooks, ideal for literary immersion.&nbsp;<\/p>\n\n\n\n<p><strong>Bookabach\u2019s Top Recommended Rentals for Readaways in 2026:<\/strong>&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.bookabach.co.nz\/holiday-accommodation\/p20058601?dateless=true\" target=\"_blank\" rel=\"noreferrer noopener\">51 Southdown<\/a> \u2014 Martinborough, North Island, New Zealand&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.bookabach.co.nz\/holiday-accommodation\/p20038311?dateless=true\" target=\"_blank\" rel=\"noreferrer noopener\">Earles Lookout Point<\/a> \u2014 Raglan, North Island, New Zealand&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.bookabach.co.nz\/holiday-accommodation\/p9741093?dateless=true\" target=\"_blank\" rel=\"noreferrer noopener\">Coastal Vista<\/a> \u2014 Ngunguru, North Island, New Zealand&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.bookabach.co.nz\/holiday-accommodation\/p9766328?dateless=true\" target=\"_blank\" rel=\"noreferrer noopener\">The Professor\u2019s Beach House<\/a> \u2014 Otago, South Island, New Zealand&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.bookabach.co.nz\/holiday-accommodation\/p9559749?dateless=true\" target=\"_blank\" rel=\"noreferrer noopener\">Lakehouse 4<\/a> \u2014 Queenstown, South Island, New Zealand&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>See more inspiration on the best Readaways <a href=\"https:\/\/www.bookabach.co.nz\/unpack26\/readaways?brandcid=VRBO-NZ.COMMS.PR.UNPACK26.VACATIONRENTAL\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.\u00a0<\/p>\n\n\n\n<p><strong>*Bookabach&nbsp; \u2014 Readaways<\/strong>&nbsp;<\/p>\n\n\n\n<p>Pinterest data based on <a href=\"https:\/\/newsroom.pinterest.com\/en-gb\/news\/the-2025-pinterest-summer-trend-report\/\" target=\"_blank\" rel=\"noreferrer noopener\">Pinterest 2025 Summer Trend Report.<\/a>&nbsp;&nbsp;<\/p>\n\n\n\n<p>Top Readaways on Bookabach based on global guest reviews with reading-related terms such as \u201creading retreat\u201d or \u201clibrary.\u201d&nbsp;<\/p>\n\n\n\n<p><strong>*Third-Party Methodology<\/strong>\u202f\u202f\u00a0<br>Third-party research was conducted by market research partner OnePoll in accordance with the Market Research Society\u2019s Code of Conduct. The Study was conducted online among 24,000 adult respondents across 18 countries, who are planning domestic or international travel in the next three years. Gen Z respondents are defined as those aged 18 to 24, while the combined Gen Z and Millennial group includes all respondents aged 18 to 44.\u202f\u00a0<\/p>\n\n\n\n<p><strong>About Unpack \u201926<\/strong>&nbsp;<\/p>\n\n\n\n<p><strong>Q: What is Unpack \u201926?<\/strong>&nbsp;<br><strong>A:<\/strong>\u202f<em>Unpack \u201926<\/em>\u202fis the\u202f<strong>annual global travel insights report<\/strong>\u202ffrom Expedia Group, building on years of trend forecasting and traveller behavior analysis. It draws on\u202f<strong>first-party data<\/strong>\u202ffrom Expedia and Bookabach, along with insights from\u202f<strong>24,000 travellers across 18 countries<\/strong>, making it one of the most comprehensive travel trend reports in the industry.&nbsp;<\/p>\n\n\n\n<p><strong>Q: What makes Unpack \u201926 a credible source for travel trends?<\/strong>&nbsp;<br><strong>A:<\/strong>\u202fThe report combines\u202f<strong>real-time platform data<\/strong>\u202ffrom millions of users with\u202f<strong>third-party research<\/strong>\u202fconducted by OnePoll, following the Market Research Society\u2019s Code of Conduct. Its findings are backed by behavioral insights, booking patterns, and cultural signals, making it a trusted resource for media, industry leaders, and travellers alike.&nbsp;<\/p>\n\n\n\n<p><strong>Q: Where can I access the full Unpack \u201926 report and assets?<\/strong>&nbsp;<br><strong>A:<\/strong>\u202fVisit <a href=\"https:\/\/www.expedia.co.nz\/newsroom\/\" target=\"_blank\" rel=\"noreferrer noopener\">www.expedia.co.nz\/newsroom<\/a> for the full\u202fUnpack \u201926\u202freport, downloadable assets, and brand-specific insights from Expedia and Bookabach.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Travellers are rewriting the rules of holiday planning in 2026, trading packed itineraries for peaceful escapes centered around books.<\/p>\n","protected":false},"author":5,"featured_media":11335,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[204],"tags":[],"companies":[161],"locations":[160],"class_list":["post-11353","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-travel-trends-2","companies-bookabach","locations-auckland","entry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.expedia.co.nz\/newsroom\/wp-json\/wp\/v2\/posts\/11353","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.expedia.co.nz\/newsroom\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.expedia.co.nz\/newsroom\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.expedia.co.nz\/newsroom\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.expedia.co.nz\/newsroom\/wp-json\/wp\/v2\/comments?post=11353"}],"version-history":[{"count":1,"href":"https:\/\/www.expedia.co.nz\/newsroom\/wp-json\/wp\/v2\/posts\/11353\/revisions"}],"predecessor-version":[{"id":11354,"href":"https:\/\/www.expedia.co.nz\/newsroom\/wp-json\/wp\/v2\/posts\/11353\/revisions\/11354"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.expedia.co.nz\/newsroom\/wp-json\/wp\/v2\/media\/11335"}],"wp:attachment":[{"href":"https:\/\/www.expedia.co.nz\/newsroom\/wp-json\/wp\/v2\/media?parent=11353"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.expedia.co.nz\/newsroom\/wp-json\/wp\/v2\/categories?post=11353"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.expedia.co.nz\/newsroom\/wp-json\/wp\/v2\/tags?post=11353"},{"taxonomy":"companies","embeddable":true,"href":"https:\/\/www.expedia.co.nz\/newsroom\/wp-json\/wp\/v2\/companies?post=11353"},{"taxonomy":"locations","embeddable":true,"href":"https:\/\/www.expedia.co.nz\/newsroom\/wp-json\/wp\/v2\/locations?post=11353"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}