{"id":11352,"date":"2025-10-15T19:55:31","date_gmt":"2025-10-15T19:55:31","guid":{"rendered":"https:\/\/www.expedia.co.nz\/newsroom\/bookabach-sees-surge-in-holiday-rental-with-farm-charm-as-travellers-seek-quiet-escapes\/"},"modified":"2025-10-15T19:55:31","modified_gmt":"2025-10-15T19:55:31","slug":"bookabach-sees-surge-in-holiday-rental-with-farm-charm-as-travellers-seek-quiet-escapes","status":"publish","type":"post","link":"https:\/\/www.expedia.co.nz\/newsroom\/bookabach-sees-surge-in-holiday-rental-with-farm-charm-as-travellers-seek-quiet-escapes\/","title":{"rendered":"Bookabach sees surge in holiday rental with &#8220;Farm Charm&#8221; as travellers seek quiet escapes"},"content":{"rendered":"\n<p class=\"has-text-align-center\"><strong><em>Global data from the Unpack \u201926 travel trends report shows travellers are embracing farm stays and slow travel experiences.<\/em><\/strong>&nbsp;<\/p>\n\n\n\n<p><strong>Oct. 16, 2025, <\/strong><strong>AUCKLAND, NEW ZEALAND<\/strong><strong> \u2013<\/strong> As travellers increasingly seek peace, simplicity, and connection to nature, Bookabach is seeing a significant rise in demand for \u201cFarm Charm\u201d \u2014 a growing trend in holiday rentals that offer rural experiences. According to the <a href=\"https:\/\/www.expedia.co.nz\/unpack26?brandcid=EXPEDIA-NZ.COMMS.PR.UNPACK26.GENERIC\" target=\"_blank\" rel=\"noreferrer noopener\">Unpack \u201926<\/a> travel trends report, mentions of farm-related experiences in Bookabach guest reviews have skyrocketed by 300% year-over-year, with 90% of Kiwi travellers expressing interest in staying on or near a farm in 2026.*&nbsp;<\/p>\n\n\n\n<p>\u201cOne guest review pointed out collecting eggs is a great way to teach city kids where breakfast comes from, and another guest said their Bookabach was like living in a nature documentary,\u201d said Haley Purdon, Director at Expedia Group. \u201cThe &#8220;Farm Charm&#8217; trend reflects travellers\u2019 desire for what they can\u2019t get elsewhere, whether it\u2019s picking their own apples or eating dinner in a candlelit garden.\u201d\u00a0\u00a0<\/p>\n\n\n\n<p>Farm Charm holiday rentals invite travellers to disconnect and immerse themselves in rural life. From sunrise hikes to hands-on gardening, these stays offer a refreshing alternative to fast-paced itineraries. Top activities among travellers include:\u00a0<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Hiking trails (74%)&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Animal interactions such as collecting eggs, feeding animals, or birdwatching (63%)&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Gardening or harvesting produce (43%)&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><strong>Top Farm Charm Finds on Bookabach:&nbsp;<\/strong>&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.bookabach.co.nz\/holiday-accommodation\/p9720543?dateless=true\" target=\"_blank\" rel=\"noreferrer noopener\">Kanuka Terrace<\/a> \u2014 Canterbury, South Island, New Zealand&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.bookabach.co.nz\/holiday-accommodation\/p20152839?dateless=true\" target=\"_blank\" rel=\"noreferrer noopener\">Romney Lane Homestead<\/a> \u2014 Wanawatu, North Island, New Zealand&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.bookabach.co.nz\/holiday-accommodation\/p20013642?dateless=true\" target=\"_blank\" rel=\"noreferrer noopener\">Magical Vineyard Cottage<\/a> \u2014 Blenheim, South Island, New Zealand&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.bookabach.co.nz\/holiday-accommodation\/p9817056?dateless=true\" target=\"_blank\" rel=\"noreferrer noopener\">Arrow Wood<\/a> \u2014 Otago, South Island, New Zealand&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.bookabach.co.nz\/holiday-accommodation\/p20018153?dateless=true\" target=\"_blank\" rel=\"noreferrer noopener\">Barnstyle Eco Lodge<\/a> \u2014 Raglan, North Island, New Zealand&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>From the rolling hills of England to the greenery of California, these holiday homes offer immersive farm experiences that combine rustic charm with modern comfort.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Explore more rental properties with Farm Charm <a href=\"https:\/\/www.bookabach.co.nz\/unpack26\/farm-charm?brandcid=VRBO-NZ.COMMS.PR.UNPACK26.VACATIONRENTAL\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.&nbsp;<\/p>\n\n\n\n<p><strong>Expert Travel Tip:<\/strong>\u202fUse Bookabach\u2019s filters to zero in on properties that match exact requirements and find discounted holiday rentals using the \u201cearly booking\u201d or \u201clast-minute booking\u201d filters.\u00a0\u00a0<\/p>\n\n\n\n<p><strong>*Bookabach \u2014 Farm Charm<\/strong>&nbsp;<\/p>\n\n\n\n<p>\u00a0Bookabach guest review increase based on global data from May 2023 to April 2024 vs. May 2024 to April 2025.\u00a0<br>Top Farm Charm finds on Bookabach based on global guest reviews with farm-related terms such as \u201cfarm\u201d or \u201chomestead.\u201d\u00a0<\/p>\n\n\n\n<p><strong>*Third-Party Methodology<\/strong>\u202f&nbsp;<br>Third-party research was conducted by market research partner OnePoll in accordance with the Market Research Society\u2019s Code of Conduct. The Study was conducted online among 24,000 adult respondents across 18 countries, who are planning domestic or international travel in the next three years. Gen Z respondents are defined as those aged 18 to 24, while the combined Gen Z and Millennial group includes all respondents aged 18 to 44.&nbsp;<\/p>\n\n\n\n<p><strong>About Unpack \u201926<\/strong>&nbsp;<\/p>\n\n\n\n<p><strong>Q: What is Unpack \u201926?<\/strong>&nbsp;<br><strong>A:<\/strong>\u202f<em>Unpack \u201926<\/em>\u202fis the\u202f<strong>annual global travel insights report<\/strong>\u202ffrom Expedia Group, building on years of trend forecasting and traveller behavior analysis. It draws on\u202f<strong>first-party data<\/strong>\u202ffrom Expedia and Bookabach, along with insights from\u202f<strong>24,000 travellers across 18 countries<\/strong>, making it one of the most comprehensive travel trend reports in the industry.&nbsp;<\/p>\n\n\n\n<p><strong>Q: What makes Unpack \u201926 a credible source for travel trends?<\/strong>&nbsp;<br><strong>A:<\/strong>\u202fThe report combines\u202f<strong>real-time platform data<\/strong>\u202ffrom millions of users with\u202f<strong>third-party research<\/strong>\u202fconducted by OnePoll, following the Market Research Society\u2019s Code of Conduct. Its findings are backed by behavioral insights, booking patterns, and cultural signals, making it a trusted resource for media, industry leaders, and travellers alike.&nbsp;<\/p>\n\n\n\n<p><strong>Q: Where can I access the full Unpack \u201926 report and assets?<\/strong>&nbsp;<br><strong>A:<\/strong>\u202fVisit <a href=\"https:\/\/www.expedia.co.nz\/newsroom\/\" target=\"_blank\" rel=\"noreferrer noopener\">www.expedia.co.nz\/newsroom<\/a> for the full\u202fUnpack \u201926\u202freport, downloadable assets, and brand-specific insights from Expedia and Bookabach.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As travellers increasingly seek peace, simplicity, and connection to nature, Bookabach is seeing a significant rise in demand for \u201cFarm Charm\u201d \u2014 a growing trend in holiday rentals that offer rural experiences.<\/p>\n","protected":false},"author":5,"featured_media":11327,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[204],"tags":[],"companies":[161],"locations":[160],"class_list":["post-11352","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-travel-trends-2","companies-bookabach","locations-auckland","entry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.expedia.co.nz\/newsroom\/wp-json\/wp\/v2\/posts\/11352","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.expedia.co.nz\/newsroom\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.expedia.co.nz\/newsroom\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.expedia.co.nz\/newsroom\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.expedia.co.nz\/newsroom\/wp-json\/wp\/v2\/comments?post=11352"}],"version-history":[{"count":0,"href":"https:\/\/www.expedia.co.nz\/newsroom\/wp-json\/wp\/v2\/posts\/11352\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.expedia.co.nz\/newsroom\/wp-json\/wp\/v2\/media\/11327"}],"wp:attachment":[{"href":"https:\/\/www.expedia.co.nz\/newsroom\/wp-json\/wp\/v2\/media?parent=11352"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.expedia.co.nz\/newsroom\/wp-json\/wp\/v2\/categories?post=11352"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.expedia.co.nz\/newsroom\/wp-json\/wp\/v2\/tags?post=11352"},{"taxonomy":"companies","embeddable":true,"href":"https:\/\/www.expedia.co.nz\/newsroom\/wp-json\/wp\/v2\/companies?post=11352"},{"taxonomy":"locations","embeddable":true,"href":"https:\/\/www.expedia.co.nz\/newsroom\/wp-json\/wp\/v2\/locations?post=11352"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}