The best area to stay in Zaghouan is definitely the town centre, particularly around the Medina and the main square. This central location offers the most convenient and authentic experience for visitors.
The Medina, Zaghouan's old town, is a labyrinth of narrow, winding alleys filled with traditional shops, cafes, and historic buildings. It's very walkable and provides a glimpse into local life. The main square, often bustling with activity, is a focal point and usually where you'll find the most prominent guesthouses and restaurants. Key landmarks like the Roman Water Temple (Temple des Eaux) are also easily accessible from here.
Couples often find staying within the Medina or very close to it ideal. The experience of waking up in a historic guesthouse, enjoying a traditional breakfast on a rooftop terrace, and then strolling through the quiet streets is quite special. You'll be well-placed for exploring the local craft shops and enjoying evening meals at authentic eateries.
For solo travellers looking for an engaging experience, the town centre is also perfect. It's easy to navigate, and being in the heart of things means you can readily connect with local culture, perhaps by visiting the local market or simply sitting at a cafe and observing daily life.