World of Coca-Cola Tours and Activities

World of Coca Cola showing interior views and drinks or beverages
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Discover the story of this iconic soft drink, famous for its top-secret formula.

When you visit the World of Coca-Cola, you will be led through the history and development of one of the most recognised brands in the world. This permanent exhibition is packed full of interactive exhibits, allowing you to taste varieties from around the world, see how the iconic bottles are produced and meet the brand’s most popular mascot.

Step into the Lobby, where you are welcomed by the sight of giant Coca-Cola bottles, decorated with themes from around the world. Head up to the Coca-Cola Loft where colourful posters and promotional materials from as far back as 1886 show how the advertising message has developed. Throughout your visit, you’ll get to see over 1,200 artefacts that have never been displayed anywhere else.

Wander through into the Hub, and you’ll be greeted by the Coca-Cola Polar Bear. Here’s your chance for the perfect souvenir photo!

This drink’s recipe is famously secret. Head to The Vault of the Secret Formula where interactive exhibits explain the myths and legends, and you’ll even have the chance to try your hand at mixing a recipe yourself. Make your way up to level two, and take a seat in the 4-D cinema theatre. In Search of the Secret Formula is a multi-sensory film, where dynamic visuals and moving seats bring the story to life.

For many, the highlight of the visit is Taste It. Here you will be able to sample 64 different drinks produced by the company, with over 100 different flavours from around the world.

You can pick up a memento of your trip at the Coca-Cola Store, the last stop before the end of your tour. Choose from hundreds of themed souvenirs, including limited-edition bottles.

The World of Coca-Cola is open daily, apart from Christmas Day and Thanksgiving Day. Parking is available on-site for a fee, or there are two train stations just a short walk from the attraction.

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Top World of Coca-Cola Hotel & Accommodation Deals

Courtland Grand Hotel, Trademark Collection by Wyndham
Courtland Grand Hotel, Trademark Collection by Wyndham
4 out of 5
165 Courtland Street NE, Atlanta, GA
Courtland Grand Hotel, Trademark Collection by Wyndham
Hyatt Regency Atlanta Downtown
Hyatt Regency Atlanta Downtown
4 out of 5
265 Peachtree St NE, Atlanta, GA
Hyatt Regency Atlanta Downtown
Atlanta Marriott Marquis
Atlanta Marriott Marquis
4 out of 5
265 Peachtree Center Ave Ne, Atlanta, GA
Atlanta Marriott Marquis
Embassy Suites by Hilton Atlanta at Centennial Olympic Park
Embassy Suites by Hilton Atlanta at Centennial Olympic Park
3.5 out of 5
267 Marietta Street NW, Atlanta, GA
Embassy Suites by Hilton Atlanta at Centennial Olympic Park
The Westin Peachtree Plaza, Atlanta
The Westin Peachtree Plaza, Atlanta
4 out of 5
210 Peachtree St. NW, Atlanta, GA
The Westin Peachtree Plaza, Atlanta
Hilton Atlanta
Hilton Atlanta
4 out of 5
255 Courtland St NE, Atlanta, GA
Hilton Atlanta
Hyatt Place Atlanta Centennial Park
Hyatt Place Atlanta Centennial Park
3 out of 5
300 LUCKIE ST NW, Atlanta, GA
Hyatt Place Atlanta Centennial Park
Omni Atlanta Hotel at Centennial Park
Omni Atlanta Hotel at Centennial Park
4.5 out of 5
100 CNN Center, Atlanta, GA
Omni Atlanta Hotel at Centennial Park
Reverb by Hard Rock Atlanta Downtown
Reverb by Hard Rock Atlanta Downtown
4 out of 5
89 Centennial Olympic Park Dr., Atlanta, GA
Reverb by Hard Rock Atlanta Downtown
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.