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U&Me, BW Signature Collection

4.0 star property
Eco-certified hotel with free breakfast and fitness centre

Choose dates to view prices

Photo gallery for U&Me, BW Signature Collection

Front of property – evening/night
Restaurant
Check-in/check-out kiosk
Deluxe Room, 2 Single Beds, Non Smoking
Hallway
U&Me, BW Signature Collection, is in the shopping district, offering upscale comfort and environmental consciousness. Guests enjoy a complimentary breakfast buffet, relax at the bar or coffee shop, and stay connected with in-room WiFi throughout their stay.

Reviews

8.6 out of 10
Excellent

Popular amenities

  • Bar
  • Gym
  • Pet-friendly
  • Housekeeping
  • Free WiFi
The current price is NZ$153
includes taxes & fees
21 Sept - 22 Sept

Room options

Check availability for these dates

Tonight

Sept 20 - Sept 21
Check availability for tonight Sept 20 - Sept 21

Tomorrow

Sept 21 - Sept 22
Check availability for tomorrow Sept 21 - Sept 22
Available filters for rooms
Showing 13 of 13 rooms

View all photos for Standard Room, 2 Single Beds, Non Smoking

Standard Room, 2 Single Beds, Non Smoking

Standard Room, 2 Single Beds, Non Smoking

8.6 out of 10
Excellent
(151 reviews)

Highlights

Flat-screen TV
Blackout curtains
Rainfall showerhead
Private bathroom
Hairdryer
Cable/satellite channels
Laptop workspace
Pet friendly
  • 19 sq m
  • Sleeps 2
  • 2 Twin Beds

View all photos for Junior Suite, 1 Queen Bed, Non Smoking

Junior Suite, 1 Queen Bed, Non Smoking

Junior Suite, 1 Queen Bed, Non Smoking

Highlights

Flat-screen TV
Blackout curtains
Hairdryer
Private bathroom
Bathrobes
Rainfall showerhead
Cable/satellite channels
Laptop workspace
  • Sleeps 3
  • 1 Queen Bed

View all photos for Deluxe Room, 2 Single Beds, Non Smoking (with Sofabed)

Deluxe Room, 2 Single Beds, Non Smoking (with Sofabed)

Deluxe Room, 2 Single Beds, Non Smoking (with Sofabed)

Highlights

Flat-screen TV
Blackout curtains
Rainfall showerhead
Private bathroom
Hairdryer
Cable/satellite channels
Iron/ironing board
Daily housekeeping
  • Sleeps 3
  • 2 Twin Beds

View all photos for Superior Room, 2 Single Beds, Non Smoking

Superior Room, 2 Single Beds, Non Smoking

Superior Room, 2 Single Beds, Non Smoking

8.2 out of 10
Very good
(31 reviews)

Highlights

Flat-screen TV
Blackout curtains
Rainfall showerhead
Private bathroom
Hairdryer
Cable/satellite channels
Iron/ironing board
Daily housekeeping
  • 20 sq m
  • Sleeps 2
  • 2 Twin Beds

View all photos for Deluxe Room, 2 Single Beds, Non Smoking

Deluxe Room, 2 Single Beds, Non Smoking

Deluxe Room, 2 Single Beds, Non Smoking

Highlights

Flat-screen TV
Blackout curtains
Rainfall showerhead
Private bathroom
Hairdryer
Cable/satellite channels
Iron/ironing board
Daily housekeeping
  • Sleeps 3
  • 2 Twin Beds

View all photos for Standard Room, 1 Single Bed, Non Smoking

Standard Room, 1 Single Bed, Non Smoking

Standard Room, 1 Single Bed, Non Smoking

8.6 out of 10
Excellent
(23 reviews)

Highlights

Flat-screen TV
Blackout curtains
Rainfall showerhead
Private bathroom
Hairdryer
Cable/satellite channels
Iron/ironing board
Daily housekeeping
  • 19 sq m
  • Sleeps 1
  • 1 Twin Bed

2 Single Beds, Non Smoking, Suprm, Free Wifi

  • Sleeps 2

Superior Room, 2 Twin Beds, Non Smoking

  • Sleeps 2

2 Single Beds, Non Smoking, Standard Room, Free Wifi

  • Sleeps 2

1 Single Bed, Non Smoking, Standard Room, Free Wifi

  • Sleeps 1

2 Single Beds, Non-Smoking, Deluxe Room, Sofabed, Wi-Fi

  • Sleeps 3

2 Single Beds, Non-Smoking, Deluxe Room, Chair Bed, Wi-Fi

  • Sleeps 3

1 Queen Bed, Non Smoking, Junior Suite, Desk, Sofa, Flatv, Wifi

  • Sleeps 3
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About the area

Located in Umea, U&Me, BW Signature Collection is in the city centre and near the airport. Navat and Curiosum are worth checking out if an activity is on the agenda, while those looking for area attractions can visit Nolia and Umevatoriet. Looking to enjoy an event or a game while in town? See what's happening at Visionite Arena or Gammliavallen.
Visit our Umea travel guideOpens in a new window
Map
Storgatan 46A, Umea, 90326

What's nearby

  • Utopia - 3 min walk - 0.3 km
  • Umea People's House - 3 min walk - 0.3 km
  • Nolia - 18 min walk - 1.6 km
  • Norrland's University Hospital - 4 min drive - 2.3 km
  • Umeå University - 4 min drive - 2.6 km

Getting around

  • Umeå Central Station - 9 min walk
  • Umea (UME) - 7 min drive

Restaurants

  • Basta
  • ‪MAX - ‬3 min walk
  • ‪Taps& Umeå - ‬3 min walk
  • ‪Bodegan - ‬2 min walk
  • ‪Tapas Bar Deli - ‬1 min walk

About this property

U&Me, BW Signature Collection

Upscale eco-certified hotel in a shopping district
Take advantage of a free breakfast buffet, a coffee shop/cafe and a bar at U&Me, BW Signature Collection. In addition to a gym and conference space, guests can connect to free in-room WiFi.
You'll also enjoy perks such as:
  • Bike hire, express check-out and express check-in
  • A vending machine, a banquet hall and luggage storage
  • A lift and smoke-free property
Room features
All 162 rooms boast comforts such as laptop-friendly workspaces, in addition to perks such as free WiFi and safes.
More conveniences in all rooms include:
  • Bathrooms with rainfall showers and hairdryers
  • Flat-screen TVs with cable channels

Awards and affiliations

Eco-certified property
This property participates in Green Key (Foundation for Environmental Education) – a programme that measures the property's impact on one or more of the following: environment, community, cultural heritage and the local economy.

Property amenities

Internet

  • Available in all rooms: Free WiFi
  • Available in some public areas: Free WiFi

Parking and transport

  • Height restrictions apply for on-site parking
  • 24-hour offsite parking (SEK 150 per day)

Food and drink

  • Free buffet breakfast available 6:30 AM to 10 AM on weekdays and 7 AM to 10:30 AM on weekends
  • A bar/lounge
  • A coffee shop/cafe
  • A restaurant
  • Snack bar/deli

Things to do

  • Bicycle rentals
  • Gym

Family friendly

  • Snack bar/deli

Conveniences

  • Luggage storage
  • Vending machine

Guest services

  • Housekeeping (daily)

Business services

  • Conference space

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Braille/raised signage
  • Lift
  • Wheelchair accessible (may have limitations)
  • Wheelchair-accessible registration desk

More

  • 1 building
  • 8 floors
  • Banquet hall
  • Smoke-free property

Room amenities

Bedroom

  • Bedsheets provided
  • Blackout drapes

Bathroom

  • Hair dryer
  • Private bathroom
  • Rainfall showerhead
  • Shower
  • Towels provided

Entertainment

  • Flat-screen TV with digital channels

More

  • Iron/ironing board
  • Laptop workspace
  • Safe

Policies

Check-in

Check-in start time: 3 PM; check-in end time: midnight
Contactless check-in and check-out are available
Express check-in available
Minimum check-in age - 18

Check-out

Check-out before 11 AM
Contactless check-out
Express check-out available

Special check-in instructions

There is no front desk at this property
Guests can access their accommodation through a private entrance
For any questions, please contact the property using the information on the booking confirmation

Access methods

Private entrance

Pets

Pets are allowed for an extra charge of SEK 250 per pet, per night
Service animals are welcome, and are exempt from fees
Welcoming dogs and cats only

Children and extra beds

Children are welcome
Rollaway/extra beds are available for SEK 250.0 per night.
Cots (infant beds) are available for SEK 100.0 per night

Payment types

Important information

Optional extras

  • Nearby parking fee: SEK 150 per day(164 ft away; open 24 hours)
  • Pet fee: SEK 250 per pet, per night
  • Service animals are exempt from fees
  • Crib (infant bed) fee: SEK 100.0 per night
  • Rollaway bed fee: SEK 250.0 per night

The above list may not be comprehensive. Fees and deposits may not include tax and are subject to change.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
The name on the credit card used at check-in to pay for incidentals must be the primary name on the guestroom reservation
This property accepts credit cards and debit cards; cash is not accepted
Cashless transactions are available
Safety features at this property include a fire extinguisher, a smoke detector, a security system and a first aid kit
This property affirms that it follows the cleaning and disinfection practices of We Care Clean (Best Western)

We should mention

Parking height restrictions apply

National rating

Hotelstars Union assigns an official star rating for properties in Sweden. This property is rated 4 stars.

Property is also known as

U Me Umea
U Hotel Umea Me
U&Me Hotel Self Service Check-In Umea
U&Me Hotel Self Service Check-In
U&Me Self Service Check-In Umea
U&Me Self Service Check-In
U&Me Hotel Umea
U&Me Umea
U Me Umea
U Me Hotel Self Service Check In
U&Me BW Signature Collection Hotel Umea
U&Me BW Signature Collection Hotel
U&Me BW Signature Collection Umea
U&Me BW Signature Collection
U&Me, BW Signature Collection Umea
U&Me, BW Signature Collection Hotel
U&Me, BW Signature Collection Hotel Umea

Frequently asked questions

Is U&Me, BW Signature Collection pet-friendly?

Yes, cats and dogs are allowed at this property. There's a fee of SEK 250 per pet, per night. Service animals are exempt from fees.

How much does it cost to stay at U&Me, BW Signature Collection?

As of 20 Sept 2025, prices found for a 1-night stay for 2 adults at U&Me, BW Signature Collection on 21 Sept 2025 start from NZ$153.18, including taxes and fees. This price is based on the lowest nightly price found in the last 24 hours for stays in the next 30 days. Prices are subject to change. Choose your dates for more accurate prices.

What time is check-in at U&Me, BW Signature Collection?

Check-in start time: 3 PM; check-in end time: midnight.

What time is check-out at U&Me, BW Signature Collection?

Checkout is at 11 AM.

Where is U&Me, BW Signature Collection located?

Located in the heart of Umea, this eco-certified hotel is steps away from Väven Cultural Centre and Utopia. Umea People's House and Umea City Church are also within 10 minutes. Umeå Central Station is 9 minutes by foot and Umeå Östra Station is 23 minutes.

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Reviews

U&Me, BW Signature Collection Reviews

8.6

Excellent

9.0

Cleanliness

8.8

Amenities

8.0

Staff & service

8.8

Eco-friendliness

9.0

Property conditions & facilities
Rating 10 - Excellent. 530 out of 1075 reviews
Rating 8 - Good. 394 out of 1075 reviews
Rating 6 - Okay. 107 out of 1075 reviews
Rating 4 - Poor. 30 out of 1075 reviews
Rating 2 - Terrible. 14 out of 1075 reviews

Reviews

10/10 Excellent

Miriam

Liked: Amenities, property conditions & facilities
Fantastic location, wonderful breakfast and room.
Stayed 2 nights in Jun 2025

4/10 Poor

Magnus

Disliked: Cleanliness, staff & service
Not Worth the Price – Style Over Comfort at U&Me We stayed 18 nights in a “Superior” room for $2200. The view was great, but nearly everything else disappointed. The first room was tiny with a dangerous bathtub. We were luckily moved to a corner room that had just enough space for standing suitcases—no dressers, no closets, no surfaces. The shower flooded the floor daily. Lighting was dim and confusing. Windows didn't open, and with no air conditioning, the room got hot unless we kept curtains completely closed all day. The room was dusty throughout our stay—my nightstand was never wiped, and the floor under furniture was filthy. Sheets were hard to get changed (even completely ignored when we actually removed them ourselves), and we found stains on both the pillows and the comforters. The mattress was uncomfortable, and the bed topper was thin and cheap. The mattress itself had visible liquid stains. Details like plastic toilet flushers and flimsy lamps felt more hostel than hotel. Garage access was confusing, elevator logistics frustrating, and we weren’t informed when the parking code changed. Loud music from nearby events until 3am cost us sleep—yet the hotel had the audacity to raise the nightly price exactly during that time. Bottom line: this is a wanna-be flashy hotel likely designed for short-term visitors who care more about Instagram aesthetics than livability. If you’re staying longer than a weekend, think twice.
Stayed 18 nights in May 2025

10/10 Excellent

Teija

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Bra utsikt mot ån
Stayed 1 night in Aug 2025

10/10 Excellent

Jan

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Das Hotel liegt absolut im Herzen von Umeå und ist ist sehr gut ausgestattet. Es ist ein Self-Service Hotel aber bei Problemen kann man sich auch an die Rezeption des Nachbarhotels wenden. Das Frühstücksbuffet ist sehr umfangreiche und auch bei besonderen Bedürfnissen wie glutenfrei oder vegan ausreichend ausgestattet. Wir haben die Zeit sehr genossen und kommen gerne wieder hier hin zurück.
Stayed 4 nights in Aug 2025

10/10 Excellent

Mihai

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
We had the chance to get a upper floor room with a stunning view.. the hotel is simply great
Stayed 1 night in Jul 2025

4/10 Poor

Gun

Sängarna och utsikten mot älven var bra.Dåligt wifi …dålig anslutning på tv:n…avbrott gång på gång.Inte så rent i badrummet och stopp i handfatet.
Stayed 2 nights in Jun 2025

8/10 Good

Salim

Liked: Cleanliness, property conditions & facilities, room comfort
Bra hotell och god frukost, digitalt incheckning är ett minus
Stayed 1 night in Jun 2025

10/10 Excellent

Evangelos

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 1 night in Jun 2025

8/10 Good

Johan

Liked: Cleanliness, property conditions & facilities, room comfort
Stayed 1 night in Jun 2025

6/10 Okay

Bjørn

Liked: Staff & service
Disliked: Property conditions & facilities, room comfort
Stort fint De lux rom, men noe slitt. Blendingsgardinene dekket ikke hele vinduet. Mini soveputer. Oversvømmelse på badet hver gang vi dusjet.
Stayed 2 nights in Jun 2025

10/10 Excellent

Antti

Stayed 2 nights in Jun 2025

8/10 Good

Visa

Stayed 1 night in Jun 2025

10/10 Excellent

Elisabet

Liked: Cleanliness, property conditions & facilities, room comfort
Centralt, bra pris. Härlig frukost.
Stayed 1 night in Jun 2025

8/10 Good

Marcus

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 3 nights in May 2025

10/10 Excellent

Camilla

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Alltid lika enkelt och smidigt att bo på U&ME och det ligger så bra till. Härlig frukost!
Stayed 3 nights in Jun 2025

8/10 Good

Annica

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 1 night in Jun 2025

8/10 Good

Sami

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Siisti hotelli. Ei respaa. Autolla tulo hankalaa ja poislähtö vielä hankalampi!
Stayed 1 night in Jun 2025

10/10 Excellent

Tero

Liked: Cleanliness, amenities, property conditions & facilities
Very nice and new rooms.
Stayed 1 night in Jun 2025

6/10 Okay

Sara

Liked: Room comfort
Disliked: Cleanliness, staff & service
Enkelt, centralt, smidigt. Rum som börjar bli lite slitna och dålig städning (som ett par gånger innan). Superbra frukost!
Stayed 1 night in Jun 2025

4/10 Poor

Patrik

Stayed 3 nights in Jun 2025

8/10 Good

Lena

Stayed 1 night in Jun 2025

10/10 Excellent

Per

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 1 night in Jun 2025

10/10 Excellent

Martin

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Lite som hemma fast borta Enkelt och personligt
Stayed 1 night in Jun 2025

10/10 Excellent

Oliver

Stayed 2 nights in Jun 2025

10/10 Excellent

Verified traveller

Liked: Cleanliness, property conditions & facilities, room comfort
Stayed 1 night in Jun 2025

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