What to do in Matsuyama

Activities, attractions and tours

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A busy urban street with cyclists, pedestrians, and various shops.
A busy urban street at night with illuminated signs and storefronts.
A rainy night street with pedestrians crossing, a Starbucks, and illuminated billboards.
A cityscape with modern buildings, a river, and a bridge.

Places to Visit in Matsuyama

Ready for the adventure of a lifetime? Let Expedia.co.nz help you find the most exciting and fun things to do in Matsuyama, Ehime Prefecture while also allowing you to save a ton on travel arrangements. Regardless of whether you’re an urban explorer or an intrepid outdoor enthusiast, we can help you decide exactly what to do and see during your time in town.

Our thorough travel guides offer you an insider’s perspective on all of the best Matsuyama attractions from , making it easy for you to decide which places to visit and when. And by using Expedia.co.nz to set your sightseeing schedule, you can take in more of the enchanting attractions this area is famous for.

From group Matsuyama tours and must-see landmarks to personal guides who take you off-the-beaten track, Expedia.co.nz offers you over of the most popular events, activities, and attractions in this corner of the world. So whether you’re travelling alone, alongside a loved one, or with the whole family in tow, be sure to browse through our extensive travel guides prior to your plane touching down in this spectacular Matsuyama. We even have a massive selection of flights, car hires, and accommodation for you to choose from. So what are you waiting for? Start your search today, and you’ll be having the time of your life before you know it.

Activities

Langkawi Mangrove River Safari & Cave Discovery Tour & Lunch

Langkawi Mangrove River Safari & Cave Discovery Tour & Lunch

NZ$85
per adult
Langkawi Mangrove River Safari & Cave Discovery Tour & Lunch
Ehime: Dogo Onsen Culture Walk—Bathhouse, Shrine & Food

Ehime: Dogo Onsen Culture Walk—Bathhouse, Shrine & Food

NZ$192
per adult
Ehime: Dogo Onsen Culture Walk—Bathhouse, Shrine & Food
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Recommended things to do in Matsuyama

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What to do in Matsuyama

Stay near popular Matsuyama attractions

A traditional Japanese building with a curved roof, located at a city intersection.

Dogo Onsen

8.6/10 (779 reviews)
Soak in the natural thermal water and admire the architecture and period décor of the bathhouse that inspired the wonderful drawings of the animated film Spirited Away.
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Our guide on where to stay in Matsuyama

Find the best Matsuyama areas for the activities you enjoy most.
A traditional Japanese building with a pagoda-style roof, a stone lantern, and a large mural of a temple in the background.

Dogo Hot Spring

Well liked for its restaurants and museums, Dogo Hot Spring is worth a visit. Check out the variety of things to see and do like Shiki Memorial Museum and Botchan Karakuri Clock, and jump on the metro at Dogo Onsen Tram Stop to get around the city.

A steam locomotive on tracks with a building in the background.
Photo by maya
Open Photo by maya

Okaido

Okaido might not have many top sights, but Saka no Ue no Kumo Museum and Matsuyama Castle Ropeway are two attractions nearby that you can check out.

A vintage bus parked on a city street with buildings and a tower in the background.
Photo by 🌸 Jun Takechi 🌸
Open Photo by 🌸 Jun Takechi 🌸

Ichibancho

If you're spending some time in Ichibancho, Saka no Ue no Kumo Museum and Bansuiso are top sights worth seeing.

A busy urban street with a tram, a taxi, and pedestrians.

Sanbancho

Sanbancho is well liked for its historical sites, and you can visit sights like Saka no Ue no Kumo Museum and Matsuyama Castle Ropeway if you have time to explore the area.

A wooden signpost with multiple directions and names in Japanese, surrounded by lush greenery and trees.
Photo by DVMG
Open Photo by DVMG

Dogomachi

While you're in Dogomachi, take in top sights like Dogo Park and jump on the metro at Dogo Onsen Tram Stop to see more of the city.

 

Looking for fun things to do nearby? Check things to do near me to find and book the best things to do, fun activities, and top attractions wherever you happen to be.

 

 

Day trip destinations from Matsuyama

A coastal town with a river, a bridge, and a boat.

Kure

A traditional Japanese building with a modern hotel nearby, surrounded by a busy intersection with light trails.

Iyo

A beach with a sandy shore, calm water, and a backdrop of green hills and mountains.

Horie

Frequently asked questions

Is Matsuyama worth visiting?
One of the most common things to do in Matsuyama is visit Dogo Onsen. Check this leading sight off your list, then discover more of this area's fishing and festivals.
How do I spend a day in Matsuyama?
Begin your day with a visit to Dogo Onsen and Matsuyama Castle. Then, check out other areas of Matsuyama for local dining and a little retail therapy.
What is the top tourist attraction in Matsuyama?
Dogo Onsen is one of the top tourist attractions in Matsuyama and deserves a place on every itinerary of the area.
Is three days enough to stay in Matsuyama?
You can easily tick off leading attractions like Dogo Onsen, Matsuyama Castle and Tobe Zoo with a three-day break in Matsuyama. On average, most travellers book two days here. There's plenty to do and see nearby too, so stick around longer and check out Imabari.
Is Matsuyama a walkable city?
With popular neighbourhoods and top sights within walking distance of the city centre, Matsuyama is a good destination to tour on foot. Have fun wandering between Dogo Onsen and Matsuyama Castle. Then take a stroll through Dogo Hot Spring, located 2 kilometres from downtown, and Okaido, which is about 0.64 kilometres away.
What are some activities to do in Matsuyama with kids?
Deciding what to do in Matsuyama with kids has never been simpler. Whether you're taking a trip with toddlers or teenagers, there are lots of family-friendly sights to keep everyone happy here.
What to do in Matsuyama for adults?
Whether you're a culture enthusiast, food connoisseur or outdoor adventurer, there are loads of things to do in Matsuyama for adults including Shiki Memorial Museum and Itami Juzo Museum.
Are there free things to do in Matsuyama?
From visiting parks to wandering around exciting neighbourhoods, it's easy to find free things to do in Matsuyama. If you're stuck for ideas, get some tips from a local tour guide. Baishinji Beach is a top spot for anyone wishing to save on their sightseeing activities.