The best area to stay in Palanga is around J. Basanavičiaus Street, particularly for those looking for convenience and a lively option.This central street is Palanga's main pedestrian promenade, stretching from the town centre directly to the Palanga Pier. It's lined with a wide array of restaurants, cafes, and shops, making everything easily accessible on foot. You'll find many hotels and guesthouses just off this street, offering a balance of proximity to the action and a slightly quieter retreat.Couples often find this area ideal due to the abundance of dining options and evening entertainment. A stroll along the pier at sunset is a popular activity, and there are plenty of spots for a romantic dinner or a quiet drink. The botanical park, with the Amber Museum, is also within walking distance for a pleasant afternoon outing.For families, staying slightly off J. Basanavičiaus Street, closer to the beach, offers a good compromise. This provides easy access to the sand and sea for children, while still being a short walk from the main street's amenities.