Latina Travel Guide

Tourist Guide

A narrow street with colorful flags, shops, and historic buildings.
A street with colorful fabric hanging overhead, buildings with balconies, and storefronts.
A plaza with outdoor seating, trees, and buildings with red-tiled roofs.
A pedestrian crossing signal, a large mural, and a tour ticket booth.
A narrow urban street lined with multi-story buildings, parked cars, and pedestrians.

Taverns and tapas bars set along medieval streets, community festivals, atmospheric plazas and markets make this one of Madrid’s most authentic quarters.

La Latina (or Barrio de La Latina) is a traditional neighbourhood and merchant’s district that stands on the grounds of an ancient walled village. Bars and restaurants line a labyrinth of lanes in La Latina and tempt locals and tourists alike with their welcoming vibes. Attend weekly markets and annual festivals, which showcase centuries of traditions and a strong community spirit. Admire artistic and architectural wonders at old churches.

Echoes of the quarter’s trade and commerce history is visible at the turn of every corner. Plaza de la Cebada, Plaza de la Paja and Plaza de los Carros are named after barley, carriages and straw, respectively. Come on a Sunday, when the El Rastro open-air flea market takes over the streets and squares. Hundreds of artisans sell everything from artwork and ceramics to furniture, silverware and vintage toys.

Be sure to visit La Latina’s historic landmarks. An imposing Moorish bell tower dominates San Pedro el Viejo Church, which is Madrid’s second-oldest church. Spot masterpieces by Goya in the chapel of San Francisco el Grande Church. The San Isidro Museum has artefacts about city history from as far back as the Paleolithic era.

Evenings are when the area truly springs to life as families, friends and work colleagues fill up the pavement cafés, tapas bars and tavernas. Varied drinking and dining options abound on Cava Alta and Cava Baja streets. See where locals shop for fresh produce at Mercado de la Cebada. This market is held in an outdoor courtyard adorned with street art murals.

For some quiet time, head to Jardin de las Vistillas. The park is a great vantage point for watching the sun set behind nearby Almudena Cathedral. August is a fun time to be in the area, when the La Paloma festival takes place. Watch as Madrileños dressed in traditional attire take to the streets to dance and enjoy live music.

La Latina is in the southwestern corner of Madrid’s Centro district. Get here by riding the metro to the La Latina and Puerta de Toledo stations.


Stay near popular Latina attractions


Our pick of the best Latina Hotel Deals

Hotel101- Madrid

Hotel101- Madrid

3 out of 5
Av. de las Fuerzas Armadas, 328 Madrid
The price is NZ$134 per night from 12 July to 13 July
NZ$134
12 July - 13 July
includes taxes & fees
Stay at this business-friendly hotel in Madrid. Enjoy free Wi-Fi, free parking and an outdoor pool. Popular attractions Bernabéu Stadium and El Retiro Park are ...
9.4/10 Exceptional! (675 reviews)
"Hotel ideal for a stopover for the airport. They run a free shuttle bus for the airport & its a 3 minute walk to the metro. The hotel is modern, clean & a has a lovely pool area. Free water bottles in the corridor & nice complimentaries in the room."

Reviewed on 29 June 2026

Hotel101- Madrid
Hotel Riu Plaza España

Hotel Riu Plaza España

4 out of 5
C/ Gran Via, 84 Madrid
The price is NZ$358 per night from 1 July to 2 July
NZ$358
1 July - 2 July
includes taxes & fees
Stay at this business-friendly hotel in Madrid. Enjoy free Wi-Fi, an outdoor pool and 2 bars/lounges. Our guests praise the breakfast and the pool in their reviews. ...
9.4/10 Exceptional! (4,986 reviews)
"Lovely hotel in a great location. Thebsyaff were very friendly and helpful. Great amenities, the pool isn't very big and can get quite busy. The 360 rooftop bar has fantastic views of Madrid. However in the evening it can get very busy and there can be a long wait for seating. As it was busy we felt ..."

Reviewed on 29 June 2026

Hotel Riu Plaza España
Hotel Regina

Hotel Regina

4 out of 5
Alcala 19 Madrid Madrid
The price is NZ$382 per night from 5 July to 6 July
NZ$382
5 July - 6 July
includes taxes & fees
Stay at this business-friendly hotel in Madrid. Enjoy free Wi-Fi, breakfast (surcharge) and room service. Our guests praise the breakfast and the helpful staff ...
9.8/10 Exceptional! (2,305 reviews)
"Amazing staff ! This is what makes the difference in this hotel Reception and breakfast crew are absolutely delightful and professional Bravo 👏"

Reviewed on 28 June 2026

Hotel Regina
Hotel Emperador

Hotel Emperador

4 out of 5
Gran Via 53 Madrid Madrid
The price is NZ$340 per night from 19 July to 20 July
NZ$340
19 July - 20 July
includes taxes & fees
Stay at this business-friendly hotel in Madrid. Enjoy free Wi-Fi, an outdoor pool and a rooftop terrace. Our guests praise the breakfast and the pool in their ...
9.2/10 Wonderful! (2,170 reviews)
"My wife and I really enjoyed our 4 night stay at the hotel. Great central location in Madrid made it easy to walk to nearby sites businesses. I just wish the weather had been a little cooler!"

Reviewed on 29 June 2026

Hotel Emperador
Novotel Madrid Center

Novotel Madrid Center

4 out of 5
O'donnell 53 Madrid Madrid
The price is NZ$369 per night from 22 July to 23 July
NZ$369
22 July - 23 July
includes taxes & fees
Stay at this business-friendly hotel in Madrid. Enjoy free Wi-Fi, an outdoor pool and 2 bars/lounges. Our guests praise the helpful staff and the clean rooms ...
9.2/10 Wonderful! (1,242 reviews)
"Novotel in Madrid City Center is a big hotel with 780 rooms. It is located very conveniently close to museums, nice restaurants and parks. It is modern and the rooms are of average size and clean. We had a problem with the room next to us because their door had a broken closing mechanism and tended ..."

Reviewed on 29 June 2026

Novotel Madrid Center
Hotel Chamartin The One

Hotel Chamartin The One

4 out of 5
Agustín de Foxa s/n Madrid Madrid
The price is NZ$188 per night from 12 July to 13 July
NZ$188
12 July - 13 July
includes taxes & fees
Stay at this business-friendly hotel in Madrid. Enjoy free Wi-Fi, breakfast (surcharge) and room service. Our guests praise the helpful staff and the clean rooms ...
8.6/10 Excellent! (1,073 reviews)
"The hotel's location offers exceptional convenience for both intra-city travel within Madrid and inter-city rail connections, as it is situated directly above the Chamartin Clara Campoamor Train Station. Furthermore, Barajas Airport T4 is accessible within a mere 20-minute journey, and the Chamartin ..."

Reviewed on 28 June 2026

Hotel Chamartin The One
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Our guide on where to stay in Latina

Find the best Latina areas for the activities you enjoy most.

Madrid Centro

Known for its fascinating museums and acclaimed art galleries, there's plenty to explore in Madrid Centro. Check out top attractions like Puerta del Sol and Gran Via, and jump on the metro at Sol Station or Gran Via Station to see more of the city.

Salamanca

Salamanca is highly notable for its popular shops, and you might want to visit top sights like El Corte Inglés and El Jardin de Serrano. See more of Madrid by jumping on the metro at Serrano Station or Velazquez Station.

Ibiza

During your stop in Ibiza, check out the parks, and jump on the metro at Ibiza Station to see more of the surrounding area.

Sol

If you're spending time in Sol, check out sights like Puerta del Sol or Gran Via and hop on the metro to see more of the city at Sol Station or Callao Station.

Chueca

If you're spending time in Chueca, you might enjoy attractions like Gran Via and Plaza de Chueca. You might also enjoy the neighbourhood's ample dining options before hopping on the metro at Chueca Station to see more of the city.



Latina Travel Guide

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