Latina Travel Guide

Tourist Guide

A narrow street with colorful flags, shops, and historic buildings.
A street with colorful fabric hanging overhead, buildings with balconies, and storefronts.
A plaza with outdoor seating, trees, and buildings with red-tiled roofs.
A pedestrian crossing signal, a large mural, and a tour ticket booth.
A narrow urban street lined with multi-story buildings, parked cars, and pedestrians.

Taverns and tapas bars set along medieval streets, community festivals, atmospheric plazas and markets make this one of Madrid’s most authentic quarters.

La Latina (or Barrio de La Latina) is a traditional neighbourhood and merchant’s district that stands on the grounds of an ancient walled village. Bars and restaurants line a labyrinth of lanes in La Latina and tempt locals and tourists alike with their welcoming vibes. Attend weekly markets and annual festivals, which showcase centuries of traditions and a strong community spirit. Admire artistic and architectural wonders at old churches.

Echoes of the quarter’s trade and commerce history is visible at the turn of every corner. Plaza de la Cebada, Plaza de la Paja and Plaza de los Carros are named after barley, carriages and straw, respectively. Come on a Sunday, when the El Rastro open-air flea market takes over the streets and squares. Hundreds of artisans sell everything from artwork and ceramics to furniture, silverware and vintage toys.

Be sure to visit La Latina’s historic landmarks. An imposing Moorish bell tower dominates San Pedro el Viejo Church, which is Madrid’s second-oldest church. Spot masterpieces by Goya in the chapel of San Francisco el Grande Church. The San Isidro Museum has artefacts about city history from as far back as the Paleolithic era.

Evenings are when the area truly springs to life as families, friends and work colleagues fill up the pavement cafés, tapas bars and tavernas. Varied drinking and dining options abound on Cava Alta and Cava Baja streets. See where locals shop for fresh produce at Mercado de la Cebada. This market is held in an outdoor courtyard adorned with street art murals.

For some quiet time, head to Jardin de las Vistillas. The park is a great vantage point for watching the sun set behind nearby Almudena Cathedral. August is a fun time to be in the area, when the La Paloma festival takes place. Watch as Madrileños dressed in traditional attire take to the streets to dance and enjoy live music.

La Latina is in the southwestern corner of Madrid’s Centro district. Get here by riding the metro to the La Latina and Puerta de Toledo stations.


Stay near popular Latina attractions

Activities


Our pick of the best Latina Hotel Deals

Hotel101- Madrid

Hotel101- Madrid

4 out of 5
Av. de las Fuerzas Armadas, 328 Madrid
The price is NZ$158 per night from 4 Oct to 5 Oct
NZ$158
4 Oct - 5 Oct
includes taxes & fees
Stay at this business-friendly hotel in Madrid. Enjoy free Wi-Fi, free parking and an outdoor pool. Popular attractions Bernabéu Stadium and El Retiro Park are ...
Hotel101- Madrid
Hotel Riu Plaza España

Hotel Riu Plaza España

4 out of 5
C/ Gran Via, 84 Madrid
The price is NZ$418 per night from 28 Oct to 29 Oct
NZ$418
28 Oct - 29 Oct
includes taxes & fees
Stay at this business-friendly hotel in Madrid. Enjoy free Wi-Fi, an outdoor pool and 2 bars/lounges. Our guests praise the breakfast and the pool in their reviews. ...
9.4/10 Exceptional! (5,242 reviews)
"4"

Reviewed on 27 Sept 2026

Hotel Riu Plaza España
Hotel Regina

Hotel Regina

4 out of 5
Alcala 19 Madrid Madrid
The price is NZ$654 per night from 30 Sept to 1 Oct
NZ$654
30 Sept - 1 Oct
includes taxes & fees
Stay at this business-friendly hotel in Madrid. Enjoy free Wi-Fi, breakfast (surcharge) and room service. Our guests praise the breakfast and the helpful staff ...
Hotel Regina
Urban Hive Madrid

Urban Hive Madrid

4.5 out of 5
Cuesta de Santo Domingo 9 Madrid
The price is NZ$352 per night from 29 Oct to 30 Oct
NZ$352
29 Oct - 30 Oct
includes taxes & fees
Stay at this luxury hotel in Madrid. Enjoy free Wi-Fi, an outdoor pool and 2 bars/lounges. Popular attractions Royal Palace of Madrid and Plaza Mayor are located ...
9.8/10 Exceptional! (365 reviews)
"Great stay at Urban Hive Madrid. Perfect location just steps from Gran Vía, friendly staff, super clean rooms with high ceilings, and an awesome rooftop view to wrap up the day."

Reviewed on 27 Sept 2026

Urban Hive Madrid
Latroupe Prado

Latroupe Prado

3 out of 5
Paseo de las Delicias 1 Madrid
The price is NZ$273 per night from 30 Sept to 1 Oct
NZ$273
30 Sept - 1 Oct
includes taxes & fees
Stay at this hotel in Madrid. Enjoy free Wi-Fi, breakfast (surcharge) and a 24-hour front desk. Popular attractions El Retiro Park and Puerta del Sol are located ...
Latroupe Prado
Live It Gran Via

Live It Gran Via

2.5 out of 5
Calle Gran Vía 36 Madrid
The price is NZ$161 per night from 29 Sept to 30 Sept
NZ$161
29 Sept - 30 Sept
includes taxes & fees
Stay at this hotel in Madrid. Enjoy free Wi-Fi, a 24-hour front desk and housekeeping. Popular attractions Gran Via and Puerta del Sol are located nearby.
7.2/10 Good! (504 reviews)
"Los dueños del hotel no tienen empatia humana."

Reviewed on 26 Sept 2026

Live It Gran Via
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Our guide on where to stay in Latina

Find the best Latina areas for the activities you enjoy most.

Madrid Centro

Known for its fascinating museums and acclaimed art galleries, there's plenty to explore in Madrid Centro. Check out top attractions like Puerta del Sol and Gran Via, and jump on the metro at Sol Station or Gran Via Station to see more of the city.

Salamanca

Salamanca is highly notable for its popular shops, and you might want to visit top sights like El Corte Inglés and Milla de Oro. See more of Madrid by jumping on the metro at Serrano Station or Velazquez Station.

Sol

If you're spending time in Sol, check out sights like Puerta del Sol or Gran Via and hop on the metro to see more of the city at Sol Station or Callao Station.

Chueca

If you're spending time in Chueca, you might enjoy attractions like Gran Via and Plaza de Chueca. You might also enjoy the neighbourhood's ample dining options before hopping on the metro at Chueca Station to see more of the city.

Malasaña

Museums, cafes and shopping highlight some notable features of Malasaña. Make a stop by Gran Via or Manuela Malasaña while you're visiting, and jump aboard the metro at Noviciado Station or San Bernardo Station to get around town.



Latina Travel Guide

Choose two or more items and save on your trip: