Cordovilla Travel Guide

Tourist Guide

Spend any time driving around Spain and you're likely to encounter a bullboard.  These giant 46ft tall (14m) bulls have a lively history.  The first ones went up in the 1950s as a marketing campaign for the Osborne sherry company (est 1772).  At that time they were only 23ft tall (7m) tall and had a red brand emblazoned on them.  A decade later the regulations changed, forcing the signs further from freeway.  To compensate, Osborne doubled their height.

That worked for quite a while, but by the 1990s there was a government backlash against ugly billboards along the highways.  The Toros started to come down, only to be saved by an outpouring of public support for the now iconic signs.  President Felipe Gonzalez relented and allowed the signs to remain, under the condition that the branding be removed.  

By this time the Osborne brand was firmly associated with the bulls, so the branding on the bulls was largely superfluous.  Think of the bulls like the Golden Arches - there's just no need to say anything more. 

Some 90 or so bullboards still dot the Spanish landscape.  This one near Salamanca is relatively easy to visit, as it stands next to a cell tower with an easy-to-access service road.  For a map of the sign locations, check out this site: http://bit.ly/1AtG0oB
Hotel Sercotel Las Torres Salamanca

Hotel Sercotel Las Torres Salamanca

3 out of 5
C/ Concejo Nº 4 Salamanca
The price is NZ$104 per night from 23 Mar to 24 Mar
NZ$104
23 Mar - 24 Mar
includes taxes & fees
Stay at this business-friendly hotel in Salamanca. Enjoy free Wi-Fi, breakfast (surcharge) and a 24-hour front desk. Our guests praise the helpful staff in their ...
8.8/10 Excellent! (591 reviews)
Staff was awesome. My room was awful. Outdated,. Dark, shower smells like mold. I tried to change it inmediately but they said this one was the only one familiar available. We are four. Room 402. A lot of stairs. Not good with our 6 luggages. Nightmare!!. Bathroom door does not close. Everyone can ...

Reviewed on 29 Jan 2026

Hotel Sercotel Las Torres Salamanca
Hospes Palacio de San Esteban, Salamanca, a Member of Design Hotels

Hospes Palacio de San Esteban, Salamanca, a Member of Design Hotels

5 out of 5
Arroyo de Santo Domingo, 3 Salamanca Salamanca
The price is NZ$267 per night from 22 Mar to 23 Mar
NZ$267
22 Mar - 23 Mar
includes taxes & fees
Stay at this luxury hotel in Salamanca. Enjoy free Wi-Fi, an outdoor pool and breakfast (surcharge). Our guests praise the helpful staff and the property condition ...
9.4/10 Exceptional! (814 reviews)
Beautiful room and love the hotel.

Reviewed on 13 Mar 2026

Hospes Palacio de San Esteban, Salamanca, a Member of Design Hotels
NH Collection Salamanca Palacio de Castellanos

NH Collection Salamanca Palacio de Castellanos

4 out of 5
Calle San Pablo, 58 Salamanca Salamanca
The price is NZ$204 per night from 22 Mar to 23 Mar
NZ$204
22 Mar - 23 Mar
includes taxes & fees
Stay at this business-friendly hotel in Salamanca. Enjoy free Wi-Fi, breakfast (surcharge) and room service. Our guests praise the helpful staff and the property ...
9.4/10 Exceptional! (639 reviews)
The staff is very helpful and friendly. The room was clean and spacious. The location was perfect.

Reviewed on 17 Mar 2026

NH Collection Salamanca Palacio de Castellanos
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.
Zenit Aparthotel Hall88

Zenit Aparthotel Hall88

4 out of 5
Calle Peña De Francia 48 Salamanca Salamanca
Stay at this business-friendly aparthotel in Salamanca. Enjoy free Wi-Fi, breakfast (surcharge) and room service. Popular attractions Archbishop Fonseca College ...
Zenit Aparthotel Hall88
Salamanca Suite Studios

Salamanca Suite Studios

3.5 out of 5
Plaza de la Libertad, 4 Salamanca Salamanca
Stay at this aparthotel in Salamanca. Enjoy breakfast (surcharge), parking (surcharge) and daily housekeeping. Our guests praise the helpful staff and the property ...
9.8/10 Exceptional! (665 reviews)
Excellent overall

Reviewed on 17 Mar 2026

Salamanca Suite Studios
JCH Congreso

JCH Congreso

3 out of 5
C/ Tahonas Viejas, 4-10 Salamanca Castilla y León
Stay at this aparthotel in Salamanca. Enjoy free Wi-Fi, parking (surcharge) and dry cleaning or laundry services. Popular attractions Plaza Mayor and Monterrey ...
9.2/10 Wonderful! (185 reviews)
Comfortable, great location and reasonable price.

Reviewed on 7 Nov 2025

JCH Congreso
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.