Alassio Travel Guide

Tourist Guide

A coastal town with colorful buildings, a sandy beach, and a mountain in the background.
Three cyclists on a coastal road with a metal railing and palm trees in the background.
A coastal town with colorful buildings, a marina with boats, and a prominent clock tower.
A statue of two figures with a wall of colorful plaques in the background.
A nighttime beach scene with a playground, palm trees, and a historic building with a clock tower.

Examine the signatures of celebrities on an iconic wall, wander along a cobbled lane in the historic centre and sunbathe on the beaches.

Alassio is a gorgeous strip on the Mediterranean Sea flanked by a sandy strand and green mountains. It runs along the Riviera di Ponente near the French border, in a region of spectacular natural scenery. Stroll along the glorious seafront and visit the many bars and restaurants here.

For a sense of the town’s origins and culture, wander through its historic centre. Walk on the pedestrianized Budello di Alassio road, a quaint alley made of cobblestones. Encounter some of the main attractions, including the whitewashed Chiesa Santa Maria degli Angeli. This 15th-century church, which has an intricate rose window and impressive Gothic architecture, contains a museum of natural sciences.

Nearby is the 15th-century Parish Church of St. Ambrogio, which has a blend of Baroque and Renaissance touches. Inspect the range of important artworks, some of which depict the life of the parish’s saint. See the colored tiles of the iconic Wall of Alassio (Muretto di Alassio), which has been signed and marked by Ernest Hemingway and other celebrities. Inspect the many ceramic tiles to find signatures, handprints and pictures of your favourite Italian stars.

Spend the afternoon in the Marina di Alassio to view luxurious yachts. Dine on seafood at a nearby restaurant with a view of the sea.

Visit one of the many beaches during the dry, hot summer. The long stretch of sand that flanks the historic centre comprises Bagni Giovanna, Bagni Nicade and Bagni Lido. September and October are fairly rainy, while July is warm and arid. Walk along the Molo di Alassio pier for excellent views of the region.

Find the commune on the western side of the arch of northern Italy. Drive east from Nice in France for 70 miles (120 kilometres) or a similar distance southwest from Genoa. Arrive at nearby towns on ferries and connect to the various municipalities via railway links.

View cultural sights and sandy bays along the stunning strand of Alassio.

LVG Hotel Collection - Majestic

LVG Hotel Collection - Majestic

4 out of 5
Via Leonardo Da Vinci 300 Alassio SV
Fully refundableReserve now, pay when you stay
The price is NZ$393 per night from 19 July to 20 July
NZ$393
19 July - 20 July
includes taxes & fees
Stay at this hotel in Alassio. Enjoy free breakfast, free Wi-Fi and room service. Popular attractions Budello di Alassio and Hanbury Tennis Club are located ...
LVG Hotel Collection - Majestic
Allegroitalia Alassio Rosa

Allegroitalia Alassio Rosa

3 out of 5
Via Maddalena Conti 10 Alassio SV
The price is NZ$292 per night from 30 July to 31 July
NZ$292
30 July - 31 July
includes taxes & fees
Stay at this spa hotel in Alassio. Enjoy free Wi-Fi, a full-service spa and a rooftop terrace. Our guests praise the helpful staff in their reviews. Popular ...
7.8/10 Good! (212 reviews)
"Staff are very friendly. Great breakfast provided and workable gym access is included. The hotel itself is quite worn out and dated. Rooms are tiny and remind me of early 90s travel in Italy, with hardly any room around the bed, an oversized and unnecessary closet, a toilet where if you sit down ..."

Reviewed on 31 May 2026

Allegroitalia Alassio Rosa
Hotel Dei Fiori

Hotel Dei Fiori

3 out of 5
78 Viale Guglielmo Marconi Alassio SV
The price is NZ$430 per night from 26 July to 27 July
NZ$430
26 July - 27 July
includes taxes & fees
Stay at this spa hotel in Alassio. Enjoy free breakfast, free Wi-Fi and a full-service spa. Popular attractions Wall of Alassio and Lungomare Angelo Ciccione ...
Hotel Dei Fiori
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.
Residence San Marco Suites&Apartments Alassio

Residence San Marco Suites&Apartments Alassio

3 out of 5
Corso Dante Alighieri, 91 Alassio SV
Stay at this residence in Alassio. Enjoy free Wi-Fi, parking (surcharge) and concierge services. Popular attractions Budello di Alassio and Lungomare Angelo ...
8.2/10 Very good! (22 reviews)
"The owners were always available and ready for any queries and questions. The property is well located, surrounded by many nearby point of interest. My stay was very pleasant and I was very pleased to see how well maintained it is. Once I have the opportunity again, I’d very much like to come back ..."

Reviewed on 17 Apr 2025

Residence San Marco Suites&Apartments Alassio
Residence Corallo

Residence Corallo

3 out of 5
Viale Hanbury 140 Alassio SV
Stay at this residence in Alassio. Enjoy free Wi-Fi, parking (surcharge) and daily housekeeping. Popular attractions Wall of Alassio and Lungomare Angelo Ciccione ...
8.6/10 Excellent! (8 reviews)
"Could not check in earlier than planned but check in perfectly on time Hôtel decoration is nice and unique Heater needs to be pushed a lot to heat the large volume of the room Staff nice and helpful"

Reviewed on 31 Jan 2023

Residence Corallo
La Sterlizia di Santa Croce

La Sterlizia di Santa Croce

Str. Romana Santa Croce 51 Alassio SV
Stay at this holiday home in Alassio. Enjoy free Wi-Fi, free parking and an outdoor pool. Popular attractions Marina di Alassio and La Cappelletta are located ...
9.6/10 Exceptional! (13 reviews)
Wonderful Holiday
"Absolutely stunning location beautiful apartment very clean a very enjoyable holiday with friends"

Reviewed on 25 Sept 2023

La Sterlizia di Santa Croce
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Stay near popular Alassio attractions

Cities near Alassio

Explore a world of travel with Expedia