More Kiwis to take domestic trips this year
Posted on Wednesday 30 May 2012
in New Zealand, Auckland, Christchurch, Queenstown, Wellington
By Sophia Choice
Although Kiwis love to take holidays abroad, many choose to spend their short breaks and luxury travel expeditions domestically. The Tourism Industry Association of New Zealand (TIA) recently said that they will be focusing some of their efforts more on the domestic aspect of Kiwi trips in the near future to boost the local economy and develop a greater interest in the country's offerings.
These ideas were discussed at the TRENZ 2012 conference in Queenstown, which is an invitation-only event centred on tourism in the country. This gathering of travel professionals helps enhance the domestic and international holiday industry through collaborating on current ideas and introducing fresh programs to the market.
A report released by the TIA has highlighted the recent trends among Kiwis and domestic travel. Findings were discussed at the conference to best execute new promotional plans geared toward this niche.
"Kiwis expect to take an average of 2.3 overnight trips within New Zealand in the next six months," said Ellen Parkhouse, spokesperson for market research agency Colmar Brunton. "However, during this same time period 69 per cent of us would like to travel around New Zealand more than we are currently planning to, suggesting that more affordable or flexible travel and holidaying options that fit in with busy lives may be appealing."
Roughly 70 per cent of New Zealand travellers said they have already or will reserve Auckland car hires or book them in other major cities and take tours throughout New Zealand this year. Another 20 per cent will take domestic flights, while the rest will travel by boat, bus and train. Many will make their plans through websites, booking transportation and accommodations on the internet for their upcoming holidays. The top three locales Kiwis will journey to in the fall and winter are Wellington, Auckland and Queenstown.
New Zealand's Christchurch is hot among travellers again
Christchurch is also making a comeback after its earthquakes last year, coming in at fourth on the list of popular New Zealand destinations. Many individuals are continuing to enjoy all the sights and sounds of this interesting architecture, landscaping and favourable weather. Representatives at the TRENZ convention said that they hope Kiwis stay intrigued by this city, as tourism plays a vital role in its recovery.
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