Florence Travel Guide

Tourist Guide
Photo provided by Travel Oregon
When people talk about the dramatic cliffs, breaking waves and evergreen coastline of the northern Pacific Coast, this is what they mean.

Surrounded by state parks, scenic vistas and gorgeous drives through windy coastal roads, Florence offers a fantastic piece of Pacific Northwestern shoreline. Located along 10 miles (16 kilometers) of continuous beaches, it’s also a center for recreational activities. Set out on a kayak at the Siuslaw Water Trail. Cut through vigorous waves on your own surfboard, just a few miles from the Sea Lion Caves.

Try surf fishing with a weighty line to resist the breaking waves. Roll up your pant legs, grab a bucket and wade for clams during low tide. For a quieter afternoon, set a crab trap on the docks and wait for an easy catch. Relax on a beach towel and nap to the sound of waves gently lapping the sand. No matter your energy level, you will find the pace of activity that’s right for you.

Drive south of Florence and visit the Oregon Dunes National Recreation Area to observe a dramatic contrast of landscapes. On a windy day, watch dune sands swirl under alpine tree growth sprouting on the beach. Or, head north to the Siuslaw National Forest and its vast array of wilderness trails. Bring water and a backpack to take advantage of one of the many daylong hikes in the area.

For striking scenery, drive along Highway 101 along one of the most beautiful road trips in America. Start anywhere along the highway. The drive north or south is a breathtaking journey past forest, beach and rocky cliffs. It’s something you will remember for a lifetime.

To get here, fly into Eugene, Oregon and drive around 70 miles (113 kilometers) east to Florence. Stay in an inland motel or in a hotel poised high atop a craggy face with waves breaking below. Rent a vacation home or set up your tent or RV at a campground. Many fall in love with the special atmosphere of Florence, returning year after year for a refreshing vacation.

Quality Inn Florence
Quality Inn Florence
2.5 out of 5
2475 Highway 101, Florence, OR
The price is NZ$179 per night from 29 Apr to 30 Apr
NZ$179
per night
29 Apr - 30 Apr
Stay at this business-friendly hotel in Florence. Enjoy free breakfast, free WiFi, and free parking. Our guests praise the breakfast and the helpful staff in ...
8/10 Very Good! (1,005 reviews)
"The place was neat and good breakfast and friendley staff"

Reviewed on 28 Apr. 2024

Quality Inn Florence
Driftwood Shores Resort And Conference Center
Driftwood Shores Resort And Conference Center
3 out of 5
88416 1st Ave, Florence, OR
The price is NZ$328 per night from 30 Apr to 1 May
NZ$328
per night
30 Apr - 1 May
Stay at this 3-star beach hotel in Florence. Enjoy free WiFi, free parking, and a beach locale. Our guests praise the pool and the helpful staff in our reviews. ...
8.4/10 Very Good! (1,001 reviews)
"Under construction. Closed restaurant and bar. Tv didn’t work."

Reviewed on 26 Apr. 2024

Driftwood Shores Resort And Conference Center
River House Inn
River House Inn
2 out of 5
1202 Bay Street, Florence, OR
The price is NZ$287 per night from 29 Apr to 30 Apr
NZ$287
per night
29 Apr - 30 Apr
Stay at this business-friendly motel in Florence. Enjoy free WiFi, free parking, and a 24-hour front desk. Our guests praise the helpful staff and the clean ...
8.6/10 Excellent! (1,002 reviews)
"I thought the location was nice and there was free parking so that was a real plus. Liked that we were close to this cute little downtown area. The amenities were a little dated but it was a good price and it was very clean."

Reviewed on 23 Apr. 2024

River House Inn
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.
Little Beach Bungalow - ocean views, & 1  block to beach! WIFI. New wash & dryer
Little Beach Bungalow - ocean views, & 1 block to beach! WIFI. New wash & dryer
Florence
Stay at this vacation home in Florence. Enjoy WiFi, onsite parking, and barbecue grills. Our guests praise the clean rooms in our reviews. Popular attractions ...
10/10 Exceptional! (155 reviews)
Wonderful Cottage
"This is a beautiful and well-appointed beach cottage. We had everything we needed to make ourselves at home. The beds were soft and cozy, linens were high quality. The kitchen was fully stocked so that we could cook everything we needed. Tammy was really responsive and very considerate of our comfort. ..."

Reviewed on 24 Apr. 2024

Little Beach Bungalow - ocean views, & 1 block to beach! WIFI. New wash & dryer
Fantastic home near the coast with private hot tub & enclosed yard
Fantastic home near the coast with private hot tub & enclosed yard
Florence
Stay at this vacation home in Florence. Enjoy WiFi, onsite parking, and a porch. Popular attractions Heceta Beach and Sand Master Park are located nearby. Discover ...
9/10 Wonderful! (31 reviews)
So nice!
"Beautiful home. Enjoyed the hot tub ❤️"

Reviewed on 16 Jan. 2024

Fantastic home near the coast with private hot tub & enclosed yard
A Retro A-Frame within walking distance of Heceta Beach -.Anchor's A-Way:
A Retro A-Frame within walking distance of Heceta Beach -.Anchor's A-Way:
Florence
Stay at this cabin in Florence. Enjoy onsite parking, a patio, and a TV. Popular attractions Heceta Beach and Darlingtonia State Natural Site are located nearby. ...
9/10 Wonderful! (45 reviews)
Anchors Away
"We had a wonderful stay. The cabin was clean and the kitchen had everything we needed. We appreciated the privacy the trees on the property provided. The bed in the loft was comfortable, but the sleeping areas provided downstairs were not ideal. A thin pad on plywood benches. A very dog friendly ..."

Reviewed on 2 Jan. 2024

A Retro A-Frame within walking distance of Heceta Beach -.Anchor's A-Way:
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Popular places to visit

Activities

Reviews of Florence

4
Top destination
5 - Excellent
1
" "5 - Excellent 33.333333333333336%
4 - Good
1
" "4 - Good 33.333333333333336%
3 - Okay
1
" "3 - Okay 33.333333333333336%
2 - Disappointing
0
" "2 - Disappointing 0%
1 - Terrible
0
" "1 - Terrible 0%

5/5 - Excellent

Verified traveller
28 Sep 2019

The dunes tour is a must. We went with Sandland adventures and they were great.

Cities near Florence