Florence Travel Guide

Tourist Guide
Frank Lloyd Wright Rosenbaum House showing a house and interior views
Located on the Tennessee River banks, this city benefits from cultural sights, a rich musical heritage and easy access to outdoor fun and adventure.

Florence is a diverse destination that is equally appealing to history lovers, music enthusiasts and art fanatics. The rich culture of Alabama is visible almost everywhere you look, from guitarists and painters performing on the streets to ancient landmarks of Native American heritage. Visit more than once to take in everything this varied city offers.

Walk around the downtown area of the city, which was founded in 1818, and discover its history. Stop at Pope's Tavern Museum and browse exhibits documenting the importance of the historic building during the Civil War. Kids can learn more about the area at the Children's Museum of the Shoals, which tells the story of the valley and its people. The Indian Mound and Museum is dedicated to the first residents of the Shoals Valley.

Marvel at the organic designs of Frank Lloyd Wright at Rosenbaum House, a stylish, tiered building containing furniture that also showcases the architect's inimitable style. See more art at the Kennedy-Douglass Center for the Arts, which features rotating exhibitions.

Florence is part of the Shoals area, the home of Southern soul and the region where such esteemed artists as Wilson Pickett and Aretha Franklin recorded their music. See where they cut some of their tracks at Fame Recording Studios. Learn more about the region's impressive musical heritage at the W.C. Handy Birthplace, the home of the “Father of the Blues.”

Drive out of the city to enjoy the natural environment. Hike along wooded trails and rivers at Cane Creek Canyon Nature Preserve and McFarland Park. Hop on a boat at Joe Wheeler State Park for a relaxing cruise around the lake.

Reach Florence via Northwest Alabama Regional Airport, which has regular daily flights to Nashville. Alabama is almost always warm. Visit in fall when the countryside around Florence is particularly colorful.

Where to stay in Florence

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East Florence

If you're spending some time in East Florence, Wilson Lake and Tennessee River are top sights worth seeing.

East Florence
Baymont by Wyndham Florence/Muscle Shoals
Baymont by Wyndham Florence/Muscle Shoals
2.5 out of 5
115 Ana Drive, Florence, AL
The price is NZ$137 per night from 10 Jun to 11 Jun
NZ$137
per night
10 Jun - 11 Jun
Book a stay at this business-friendly hotel in Florence. Enjoy free breakfast, free WiFi, and free parking. Our guests praise the helpful staff and the clean ...
7.2/10 Good! (652 reviews)
"We had a very nice and peaceful stay would stay again"

Reviewed on 1 Jun. 2024

Baymont by Wyndham Florence/Muscle Shoals
The Stricklin Hotel
The Stricklin Hotel
3.5 out of 5
317 N Court St, Florence, AL
The price is NZ$289 per night from 16 Jun to 17 Jun
NZ$289
per night
16 Jun - 17 Jun
Stay at this 3.5-star business-friendly hotel in Florence. Enjoy free WiFi, free parking, and 2 restaurants. Our guests praise the helpful staff and the clean ...
8.8/10 Excellent! (515 reviews)
"Very beautiful property in a beautiful part of town. The room was clean and had everything I needed."

Reviewed on 5 Jun. 2024

The Stricklin Hotel
Comfort Suites Florence Shoals Area
Comfort Suites Florence Shoals Area
2.5 out of 5
140 Matthew Paul Ct, Florence, AL
The price is NZ$193 per night from 23 Jun to 24 Jun
NZ$193
per night
23 Jun - 24 Jun
Book a stay at this business-friendly hotel in Florence. Enjoy free breakfast, free WiFi, and free parking. Our guests praise the clean rooms in our reviews. ...
8.8/10 Excellent! (576 reviews)
"C"

Reviewed on 6 Jun. 2024

Comfort Suites Florence Shoals Area
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.
Waterfront Lake House on Wilson Lake
Waterfront Lake House on Wilson Lake
Florence
Stay at this vacation home in Florence. Enjoy patios, an in-room coffeemaker, and air conditioning. Popular attractions Shoals Golf Club and Blackberry Trail ...
9.8/10 Exceptional! (17 reviews)
Absolutely amazing!
"Couldn’t have picked a better place. It was so beautiful and the host was fantastic with communication."

Reviewed on 19 May 2024

Waterfront Lake House on Wilson Lake
Charming Florence Getaway w/ Fireplace & Grill!
Charming Florence Getaway w/ Fireplace & Grill!
Florence
Book a stay at this family-friendly vacation home in Florence. Enjoy a garden, patios, and cable/satellite TV service. Popular attractions Larimore Home and ...
9.4/10 Exceptional! (23 reviews)
Great for Golf
"Was in town for the high school golf championships and brought four golfers with me. The house was just as listed. Stacy was very communicative overall a really good stay."

Reviewed on 22 May 2024

Charming Florence Getaway w/ Fireplace & Grill!
Private Pool House in Florence, AL
Private Pool House in Florence, AL
Florence
Stay at this apartment in Florence. Enjoy free WiFi, private pools, and a garden. Popular attraction Blackberry Trail Golf Course is located nearby.
9.8/10 Exceptional! (29 reviews)
"Dana was an incredible host! Extremely communicative and accommodating. The pool house is tidy and providing a cozy place to live for the week. I was able to make several meals and the kicthen is well stocked with all utensils you would need. The neighborhood is very quiet and made it easy to work ..."

Reviewed on 27 Apr. 2024

Private Pool House in Florence, AL
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

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