I've stayed at Ida Hotel on many occasions. The staff are always friendly, the pool and grounds are a pleasant, quiet oasis in bustling Kuta, and it is easy to get a room. I like the appeal of the poolside bungalows more than the modern rooms. The only thing that lets the hotel down is the standard of its food; it isn't bad, but the menu is limited and the taste is bland. Still, there are plenty of alternatives nearby and the hotel is, otherwise, good value.