Apia Travel Guide

Tourist Guide
Apia which includes tropical scenes and signage
The capital of Samoa is a small city known for its colorful marketplace, souvenir shopping and relaxed and hospitable locals.

Apia is a laidback island city where the locals are friendly, the food is fresh and the shopping is the best in Samoa. The capital is relatively small and most locals get around on foot. Many hotels and restaurants are located in downtown, with the markets, museums and central business district all within a short distance.

Apia is often the first stop on a trip to Samoa, as the airport is here and it’s easy to move on to other destinations on the island of Upolu. It’s worth spending a few days in Apia to get a feel for the culture – and shop. The food market in Apia sees families sell locally grown produce such as bananas, taro and coconut. Sample traditional dishes such as Lu’au, made from taro leaves and coconut cream. A flea market in the old market building on Beach Road has traditional hand-made Samoan products. Pick up sarongs, carvings, bowls and woven mats made in nearby villages.

The dining scene is a mix of traditional and international cuisine. Try fresh seafood and tropical fruit in small restaurants run by locals, or book a table at one of the many restaurants run by expats. There’s a strong presence of German, French, Japanese, Chinese and Italian influences from international visitors who came and never left.

Stroll around the Mulinu’u district, which is the old ceremonial capital. Many of the buildings here are old wooden colonial-style buildings, including the Old Courthouse, which now houses the Museum of Samoa.

At night, attend one of the Fia Fia shows. There are a number of venues around town, so take your pick. The Fia Fia’s are a showcase of traditional dancing, singing and drumming. There’s also the chance to enjoy a traditional banquet, often included in the price of a ticket.

Many come to Samoa for the beautiful beaches and warm waters, and the capital is no exception. Rent a snorkel and head out in the Palolo Deep Marine Reserve, which has coral and fish.

When it’s time to move on, book a tour from one of the many operators in town, then catch a boat, plane or bus to another patch of Samoan paradise.

Tanoa Tusitala Hotel
Tanoa Tusitala Hotel
4 out of 5
Beach Road Sogi, Apia
The price is NZ$309 per night from 19 May to 20 May
NZ$309
per night
19 May - 20 May
Stay at this 4-star family-friendly hotel in Apia. Enjoy free WiFi, free parking, and 2 outdoor pools. Our guests praise the helpful staff and the clean rooms ...
8/10 Very Good! (458 reviews)
"We had a lot of our family staying here at Tanoa and let me say our experience was just amazing! Everyone here is so friendly and very helpful. The AC is one of the best, nice and cool air. Every staff was so friendly and helpful. The ladies cleaning our room always made it feel so much cleaner every ..."

Reviewed on 11 May 2024

Tanoa Tusitala Hotel
Taumeasina Island Resort
Taumeasina Island Resort
4.5 out of 5
Beach Road, Apia
Fully refundableReserve now, pay when you stay
The price is NZ$514 per night from 15 May to 16 May
NZ$514
per night
15 May - 16 May
Stay at this 4.5-star luxury hotel in Apia. Enjoy free WiFi, free parking, and 2 outdoor pools. Our guests praise the helpful staff in our reviews. Popular attractions ...
8.6/10 Excellent! (408 reviews)
"Best of the best ever👏🙌"

Reviewed on 8 May 2024

Taumeasina Island Resort
Hotel Millenia Samoa
Hotel Millenia Samoa
3 out of 5
Mulinu'u Road, Sogi, Apia
Stay at this 3-star business-friendly hotel in Apia. Enjoy free breakfast, free WiFi, and free parking. Our guests praise the helpful staff in our reviews. Popular ...
6.6/10 (352 reviews)
"We did have a silent night until the cleaners make noises but we told them it’s too noises outside while we try to take a nap but they answered back with nonsense behavior but my husband told her that he will inform the manager but she said go ahead. Poor service and unpleasant people need to hired ..."

Reviewed on 13 Mar. 2024

Hotel Millenia Samoa
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.
Tropical Escape, Lelata | 3BR, A/C, Netflix-WiFi
Tropical Escape, Lelata | 3BR, A/C, Netflix-WiFi
Apia
Stay at this vacation home in Apia. Enjoy a garden, balconies, and cable/satellite TV service. Popular attractions Apia Park and Falemataaga – The Museum of ...
Tropical Escape, Lelata | 3BR, A/C, Netflix-WiFi
Tropical Escape, Vailima | 3BR Free-Wifi, Netflix, Aircon
Tropical Escape, Vailima | 3BR Free-Wifi, Netflix, Aircon
Apia
Stay at this vacation home in Apia. Enjoy a garden, balconies, and cable/satellite TV service. Popular attractions Robert Louis Stevenson Museum and Apia Park ...
Tropical Escape, Vailima | 3BR Free-Wifi, Netflix, Aircon
Highland Hideaway above Apia nestled in your own private little valley
Highland Hideaway above Apia nestled in your own private little valley
Apia
Stay at this vacation home in Apia. Enjoy balconies and a spa tub. Popular attractions Faleata Golf Course and Papaseea Sliding Rocks are located nearby.
9.8/10 Exceptional! (9 reviews)
Hideaway
"The best place we have stayed in, in Samoa. Beautiful home and grounds. Plenty of room for a big group. House was clean and had everything that you need, like you were in your own home. Tim was helpful and went out of his way to make our trip memorable. Thank you for having us, will definitely look ..."

Reviewed on 21 Jan. 2024

Highland Hideaway above Apia nestled in your own private little valley
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Popular places to visit

Activities

Reviews of Apia

4.1
Top destination
5 - Excellent
49
" "5 - Excellent 29.518072289156628%
4 - Good
83
" "4 - Good 50%
3 - Okay
31
" "3 - Okay 18.674698795180724%
2 - Disappointing
1
" "2 - Disappointing 0.6024096385542169%
1 - Terrible
2
" "1 - Terrible 1.2048192771084338%

4/5 - Good

Verified traveller
3 May 2020

It’s ok but too dirty, too cramped and needs life.

3/5 - Okay

Verified traveller
14 Mar 2020

Though I wasn’t born here, Samoa will always be home to me. I was raised the strict Samoan way so it’s always a pleasure to be witnessing the life my parents were raised. Customer Service is really appalling from females at some places.

3/5 - Okay

Sina
2 Mar 2020

Needs to improve overall look in town.

5/5 - Excellent

Verified traveller
27 Feb 2020

Beating city

4/5 - Good

Verified traveller
26 Feb 2020

Apia is Apia n don’t compare Apia to NZ or Australia I love Samoa where I was born n I will keep on going back to my home land I live one kilometre from Lalomanu beach but always stay at Mellenia hotel before I go to my village

4/5 - Good

Verified traveller
24 Feb 2020

Apart from the terrible weather since we arrived that cause flooding in some areas of the city. Apia is a beautiful city that have a variety of shops, good hotels and some restaurants that have island food on their menu. Nice city for travelers 

Cities near Apia